This is an exciting opportunity to join a fast-paced and dynamic tech company.Picsart is the world's #1 creative platform and social editing app with over 150 million monthly active users and more than 1 billion installs. Our mission is to empower creators everywhere. We are seeking a
Senior Product Manager
to enhance engagement, retention, and monetization through innovative game mechanics. This role is ideal for someone with a gaming background and expertise in player motivation, progression systems, and reward loops, shaping how millions of creators interact with our product and turning creative exploration into an engaging journey.Benefits of joining us include:
An open, feedback-oriented culture fostering professional and personal growth.Hybrid work model with a distributed team across Armenia, US, UK, Germany, Spain, and Romania.Well-being benefits, including a monthly well-being fund.Opportunities for growth as a people manager or individual contributor.An innovative environment that encourages creativity and trend-piloting.The chance to deliver impactful features that positively affect millions of users.Responsibilities:
Collaborate with leadership and cross-functional teams to define product vision and roadmap for notifications and lifecycle marketing, aligned with business goals.Partner with Product Design, Engineering, and Data Science to develop and launch notification strategies and lifecycle campaigns to boost engagement and retention.Design and analyze A/B tests across email, push notifications, and in-app messaging;
iterate based on data insights.Lead and coordinate lifecycle managers, actively participating in experimentation processes.Define and monitor KPIs like open rates, click-through, conversion, and retention;
develop reporting frameworks for performance tracking.Maintain transparent communication with stakeholders regarding product performance and key metrics.Work with Research and UX teams to explore creative solutions that enhance user value.Qualifications:
Over 5 years in product management with success in growth roles, especially in notifications and lifecycle marketing for consumer digital products.Deep knowledge of mobile marketing, user engagement, and retention strategies.Excellent communication skills to engage stakeholders at all levels.Strong analytical skills with experience in A/B testing and data tools.Ability to collaborate across diverse teams and time zones.A passion for innovation and strategic problem-solving in fast-paced, agile settings.Our ideal candidate:
Creates with a user-focused mindset, takes ownership, and aims for impact while enjoying the process.Embraces diversity and is committed to an inclusive, equitable workplace.About Picsart:
Picsart is the world's largest digital creation platform, empowering users to create, remix, and share visual stories using our tools. We offer a vast open-source content collection, available in 30 languages across multiple platforms. Headquartered in Miami, backed by leading investors, and committed to innovation, we strive to provide excellent benefits and a supportive environment for our employees.
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