Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.
So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
We’re looking for a seasoned, hands-on Integrated Marketing Manager to join our high-performing marketing team. This role is central to designing and executing multi-channel, end-to-end campaigns that drive awareness, consideration, and lead generation for our Square in the Spanish market.
You Will
1. Develop and implement strategic B2B marketing plans to accelerate Square’s growth and visibility in the Spanish market.
2. Lead the planning and execution of integrated, full-funnel marketing campaigns across paid and owned channels.
3. Own the media strategy and planning with local agencies to deliver impactful, locally relevant campaigns.
4. Drive demand generation by aligning marketing campaigns with sales objectives, lead targets, and pipeline goals.
5. Collaborate closely with product marketing, sales, partnerships, and senior stakeholders to ensure consistent messaging and strong market alignment.
6. Plan and execute high-impact in-person events, sponsorships, and activations that support brand awareness and customer acquisition.
7. Monitor and optimise campaign performance across channels, using data and insights to inform decisions and enhance results.
8. Manage multiple workstreams and campaigns simultaneously, ensuring clear timelines, budget control, and stakeholder alignment.
9. Lead Spain’s marketing budget planning and day-to-day financial management, ensuring responsible and effective spend.
10. Build and nurture relationships with local industry associations, advocacy groups, and ecosystem partners to boost brand credibility and reach.
11. Lead the creative development in collaboration with internal and external creative partners.
You Have
1. 5-6 years of experience in integrated marketing, with a strong B2B focus
2. Proven track record of leading complex, multi-channel marketing campaigns from strategy through execution
3. Strong experience in media planning and performance optimisation (both digital and traditional).
4. Demonstrated ability to execute impactful in-person events and activations
5. Comfortable working in a fast-paced, matrixed environment with cross-functional teams
6. Exceptional stakeholder management and communications skills
7. Data-driven mindset with experience using analytics tools to measure and report on campaign success
8. Fluent in Spanish and English
9. Experience / Knowledge of the Spanish media landscape
10. Experience in SaaS or payments is a plus
11. Experience with Marketo, lead generation, and Salesforce is a plus
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We evaluate all employees and applicants based solely on the core competencies required for the role, without regard to any legally protected class.
We are committed to an inclusive interview process, providing reasonable accommodations to disabled applicants upon request. Please share any accommodation needs with your recruiter. Learn more about our efforts in Inclusion & Diversity.
Our benefits are designed to empower you to excel in your career and build the life you want. Benefits include remote work, medical insurance, flexible time off, retirement plans, and family planning options. See our full list of benefits at Block.
Block, Inc. (NYSE: SQ) develops technology to increase access to the global economy. Our brands include Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto, each unlocking different aspects of economic participation. We aim to build an inclusive financial system accessible to all.
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