Strategic Marketing Director (market insights/BI)
Location: Galicia International scope | Food & Fast Moving Consumer Goods (FMCG)
Our client, a leading company in the food and FMCG sector, we are seeking a Strategic Marketing Director (M/F) with a solid background in fast moving consumer goods and a passion for market intelligence, strategic branding, and customer focused innovation .
We are seeking a professional who can translate data into strategic decisions, strengthen brand positioning, and lead innovation across different business units and markets.
Main Objectives of the Role:
* Lead market research (trends, products, customers, competitors) and identify business opportunities.
* Implement a Business Intelligence approach to support the Business Units strategic planning and operations.
* Execute the companys commercial strategy by promoting customer centricity and new product development aligned with brand values.
* Review and update the product launch process and lead successful market entries.
* Define and drive the companys communication strategy in coordination with the corporate communication team.
* Lead and implement the brand strategy globally.
* Support the preparation of country level commercial plans together with sales teams.
Key Responsibilities:
1. Market Insights & Business Intelligence
* Develop and lead a robust market research framework to analyze trends, customer behavior, and competition.
* Establish a reporting and analysis system to support strategic decision making and opportunity identification.
2. Information Management
* Structure and manage market information for value creation and product development.
* Deliver clear, actionable reporting to support business planning and cross functional decision making.
3. New Product Development
* Lead the NPD process and coordinate cross functional teams for new product launches.
* Define milestones, KPIs, testing protocols, and launch deliverables.
* Ensure alignment with market expectations and internal business goals.
4. Corporate Communication
* Define and lead the external and internal communication strategy.
* Promote the companys vision, values, and market positioning in coordination with the corporate team.
5. Commercial Support
* Collaborate with sales teams to support strategic planning at the country level, aligned with corporate goals.
6. Strategic Brand Management
1. Drive brand development and ensure consistency across business units.
2. Guide local marketing efforts to align with the overall brand strategy and posi