Sales Manager – SpainLocation:
Madrid na (with national travel) Industry:
Automotive Reporting To:
Country General Manager / Regional Director EuropeCompany Overview:
Our client is a fast-growing Asian automotive brand with a global footprint and a strong focus on innovation, quality, and sustainability. Following its successful expansion across several international markets, the company is now entering the Spanish market and is seeking a dynamic Sales Manager to drive commercial operations and market penetration from the ground up in line with the company’s objectives.Job Purpose:
The Sales Manager will play a pivotal role in launching and growing the brand’s presence in Spain. As the first local sales leader, you will define and implement the national sales strategy, build a high-performing dealer network, and ensure commercial success through effective go-to-market planning and execution.Key Responsibilities:
Sales Strategy & Execution - Develop and execute the national sales strategy in line with corporate objectives. - Forecast sales targets, set KPIs, and monitor performance across regions and dealers. - Identify growth opportunities and define the commercial roadmap for Spain.Market Development & Customer Engagement - Analyze market trends, competitors, and customer behaviors to adapt strategy accordingly. - Work closely with marketing and aftersales teams to ensure a consistent brand experience. - Represent the company at industry events, trade shows, and product launches.Reporting & Collaboration - Provide regular performance reports to headquarters and regional leadership. - Collaborate cross-functionally with marketing, logistics, finance, and service departments. - Act as the voice of the Spanish market within the organization, advocating for local needs.Candidate Profile:
Professional Experience:
- Minimum 8–10 years of experience in automotive sales, with at least 3 years in a managerial role. - Prior experience launching or expanding a car brand in a new market is a strong advantage. - Knowledge of the Spanish dealer network and retail automotive operations is essential. - Experience with Asian OEMs or electric vehicle (EV) startups is highly valued.Skills and Competencies:
- Strategic thinker with strong execution and operational management skills. - Excellent negotiation and relationship-building abilities. - Entrepreneurial mindset:
proactive, resourceful, and comfortable in fast -moving environments. - Strong commercial acumen and a hands-on leadership style.Languages:
- Fluent in Spanish and English (spoken and written). - Mandarin or another Asian language is a plus but not required.Mobility:
- Willingness to travel across Spain and occasionally to the European HQ or Asia.Why Join? - Be part of a groundbreaking market entry with a company backed by strong R& D, design, and manufacturing excellence. - Build the Spanish operation from the ground up and shape the future of mobility in Spain. - Work in a dynamic, international, and growth-focused environment.