Demand Generation Business Analyst (Demand Generation Team)Marketing location_on SpainHi there!We are Semrush, a global Tech company developing our own product – a platform for digital marketers.Are you ready to be a part of it? This is your chance! We’re hiring for Demand Generation Business Analyst (Demand Generation Team).Tasks in the role
Own the creation, maintenance, and optimization of demand generation reports and dashboards.Analyze marketing campaign performance and uncover actionable insights to improve channel efficiency and pipeline contribution.Refine and operationalize attribution models to better understand the impact of multi-touch campaigns.Identify funnel drop-offs, performance gaps, and optimization opportunities across paid and organic channels.Partner with demand generation, product marketing, and RevOps to ensure unified tracking and measurement.Pull, clean, and synthesize data from platforms like Salesforce, Marketo, Google Ads, LinkedIn, and GA4.Standardize UTM tracking and campaign naming conventions across platforms.Support quarterly and annual planning with data-driven insights and performance forecasts.Monitor lead scoring, engagement trends, and buyer journeys across segments and personas.Who we are looking for
3–6 years of experience in demand generation analytics, marketing operations, or revenue marketing.Proficiency with CRM (Salesforce), MAP (Marketo or HubSpot), and analytics tools (Looker, Tableau, Power BI).Solid understanding of B2B marketing funnels, lead lifecycle tracking, and pipeline metrics.Advanced Excel / Google Sheets skills;
SQL familiarity is a strong plus.Strong analytical mindset with an ability to interpret complex data and translate it into actionable marketing recommendations.Exceptional communication and collaboration skills;
comfortable working across marketing, sales, and RevOps.You are Data-Driven :
You are passionate about data and analytics and use them to track progress, identify trends, and build strategies.You embody our core values:
Trust, Sense of Ownership, and Enthusiasm for Constant Change.You have a strong willingness to learn, adapt, and embrace new challenges in the ever-evolving world of marketing.We will try to create all the right conditions for you to work and rest comfortably
Unlimited PTOFlexi Benefit for your hobbyEmployee Support ProgramLoss of family member financial aidEmployee Resource GroupsMeals, snacks, and drinks at the officeTeambuildingTraining, courses, conferencesGifts for employeesA little more about our company
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.We've been developing our product for 16 years and have received numerous awards, including G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and more. Semrush went public on the NYSE in March 2021 under the ticker SEMR.Over 10 million users worldwide have tried Semrush, and more than 1,700 employees are dedicated to its development. Our team is constantly growing.Our Diversity, Equity, and Inclusion commitments
Semrush is an equal opportunity employer. We believe in building a better future for marketers worldwide by embracing diversity. Even if you don’t meet all requirements, we encourage you to apply. We ensure everyone feels a sense of belonging and do not discriminate based on race, religion, gender, age, disability, or other protected categories.We look forward to welcoming you to our team!Marketing
The Marketing team at Semrush is responsible for promoting our products, conducting market research, and creating marketing campaigns across various channels. They work closely with Development, Design, Customer Success, and Sales teams. Our marketing efforts include web content, newsletters, banners, and media references. Despite being dispersed globally, our team shares a common goal:
to support one billion marketers worldwide. Together, we can achieve it!
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