Scope of the Role
Market Strategy & Commercial Impact
* Design and lead a pan-European marketing roadmap aligned with business growth priorities.
* Shape market positioning and narrative in collaboration with senior leadership, ensuring relevance for hospitality decision-makers.
* Convert corporate objectives into clear marketing initiatives, targets, and performance metrics.
Revenue Enablement & Product Positioning
* Build and optimize lead generation programs across digital channels, targeted accounts, partnerships, events, and content.
* Work closely with revenue and customer teams to improve funnel performance and customer acquisition efficiency.
* Develop product narratives and messaging frameworks that clearly articulate customer value and business outcomes.
Brand Development & Visibility
* Establish a coherent and differentiated brand presence across European markets.
* Drive external visibility through media relations, thought leadership, and executive communications.
* Ensure consistent tone, messaging, and storytelling throughout the customer lifecycle.
Team & Operating Model
* Lead and support a multidisciplinary marketing team, clarifying responsibilities and priorities.
* Introduce scalable processes, reporting standards, and automation to support sustainable growth.
* Promote a results-oriented, collaborative culture focused on experimentation and continuous improvement.
Success Metrics
* Contribution of marketing to overall pipeline and revenue generation.
* Improvement in conversion rates from lead to customer over time.
* Optimization of customer acquisition costs through smarter channel mix and execution.
* Increased brand recognition and visibility within target markets.
* Higher engagement, adoption, and retention driven by lifecycle marketing initiatives.
* Operational efficiency of the marketing function, including speed of execution and ROI measurement.
Key Focus Areas & Complexities
* Scaling demand generation across multiple regions while maintaining relevance and quality.
* Creating a unified brand experience in culturally diverse markets.
* Balancing leadership responsibilities with day-to-day operational involvement.
* Aligning marketing closely with sales, product, and customer-facing teams.
* Establishing reliable performance measurement in a growing and evolving tech environment.
* Standing out in competitive SaaS and hospitality landscapes through clear differentiation and customer-centric messaging.
Profile
Required Experience
* Extensive experience (10+ years) in senior marketing roles within B2B software or technology companies.
* Demonstrated ability to support growth in fast-scaling or transformation contexts.
* Strong command of demand generation, positioning, and go-to-market execution.
* Proven leadership skills with the ability to influence at executive level.
* Experience operating across multiple European markets.
* Strong analytical mindset with hands-on use of CRM and marketing automation platforms (including HubSpot and Microsoft Dynamics).
* Professional fluency in English;
additional European languages are advantageous.