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Senior category manager

Madrid
General Mills
Category manager
Publicada el 14 enero
Descripción

Experteer Overview As Senior Category Manager for Iberia, you lead category and brand strategy to unlock sustainable growth across channels. You own the category vision, develop integrated plans, and partner with Sales and Customers to translate insights into action. You’ll collaborate with the Cluster Marketing team to craft 360° consumer and shopper plans and lead in-store and online activations. This role combines marketing and commercial excellence to shape category outcomes and drive profitability in a dynamic market.Compensaciones / Beneficios - Act as the category vision ambassador for the Iberia Hub, owning plans and delivering results - Develop and execute Category & Brand plans covering innovation, assortment, promotions, distribution, and merchandising - Partner with Sales and Customers to implement brand strategies across channels including promo strategy and range reviews - Collaborate with Cluster Marketing to build 360° consumer and shopper plans and lead shopper activations at POS - Co-lead Joint Category Planning (JCP) with manager support to align vision and execution - Lead monthly Category & Brand reviews analyzing market performance and internal results to accelerate growth and mitigate risks - Champion customer and shopper insights to ensure flawless go-to-market and innovation launches - Lead pricing projects, including Trade Efficiency and Net Revenue Management (NRM) plans - Manage and control the Brand Budget to ensure resource allocation aligns with prioritiesResponsabilidades - 5+ years in Category Management, Brand Management, or Trade Marketing in FMCG - Proven ability to own P&L drivers including assortment, promotions, pricing, and distribution - Strong experience partnering with Sales and Customers to implement category fundamentals and joint business planning - Track record turning data and insights into actionable growth strategies - Hands-on shopper activation experience in both physical retail and digital commerce - Excellent analytical and problem-solving skills - Strong communication and presentation abilities as category ambassador - Fluency in English and Spanish;
Portuguese is a plus - Passion for food, brands, and building winning categoriesRequisitos principales - private health insurance - annual medical check-ups - flu vaccinations - accident & life insurance - private pension plan - daily meal vouchers and flexible compensation plan for benefits customization

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Empleo Comunidad de Madrid
Inicio > Empleo > Empleo Marketing > Empleo Category manager > Empleo Category manager en Madrid > Senior Category Manager

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