Lead and self-manage GTM server-side tagging projects from planning to deployment. Define and drive implementation roadmaps aligned with business objectives. Collaborate with cross-functional stakeholders (Business and IT) to ensure seamless integration. Troubleshoot and optimize server-side tagging configurations for performance and compliance. Proven experience with Google Tag Manager server-side tagging. Strong project management skills with ability to work independently. Solid understanding of web analytics and data governance principles. Experience with Google Analytics and Adobe Analytics reporting tools. Proficient in leveraging web analytics clickstream data and writing SQL queries for reporting and analysis, preferably using Databricks. Experience with AWS technology stack for server-side environments. Familiarity with privacy and security best practices in data collection. 5+ years of hands-on experience in large-scale enterprise environments, capable of navigating complex setups and delivering robust analytics solutions.