The Context: Playing in the Big Leagues
At NetTenders, we operate at scale. With an ecosystem of 4 distinct brands and over €7 million invested annually in Google Ads, user acquisition isn't just a support function—it is the engine of our growth.
We are looking for our Hybrid SEA Expert. Someone who masters the Google algorithms perfectly, but also understands that to profitably spend €7M, you need Ads (Copy, Images, Videos) that crush the competition.
Your Mission: Maximize Profitability on a Massive Scale
1. SEA: High-Performance Pilot (€7M/year)
- Large-Scale Management: You will pilot and arbitrate a €7M+ advertising investment across 4 brands.
- Strategy & Structure: You go far beyond "Smart Bidding." You structure accounts for perfect granularity, isolate top performers, and ruthlessly optimize Quality Score.
- Scaling: You identify growth opportunities to scale campaigns without degrading ROAS.
- Data Analysis: You live in Google Ads, GA4, and Excel. You make the data speak to justify every euro invested.
2. Ads Creative: The Key to Your Performance
With this budget level, ad fatigue is your enemy. You are responsible for the creative performance.
- Elite Copywriting: You write Google Ads (RSAs) and extensions that guarantee a CTR above market standards. You know exactly which words trigger a click.
- "Performance" Art Direction: For Display, YouTube, and Social, you design (or brief) high-impact visuals and videos. You know that a 15-second video must hook the viewer in the first second.
- Creative A/B Testing: You constantly test new angles ("Hooks") to feed the algorithm and maintain stable acquisition costs.
3. SEO & Synergies
- Supervise organic referencing (SEO) strategies.
- Align SEO and SEA semantics to dominate the SERPs across our 4 brands, ensuring we don't pay for traffic we already own organically.
The Adecuado Profile
- Proven Expertise: You have managed significant budgets (millions per year or >€100k/month). The figure of €7M excites you, it doesn't scare you.
- The Rare Double Skill Set: You are a bidding mathematician AND an ad creative. You know that the best technical settings cannot save a boring ad.
- Copywriting Skills: Your ad copy is sharp, error-free, and persuasive.
- Multi-Brand Mindset: You can switch from Brand A's universe to Brand B's with agility.
Tech Stack
- Ads: Google Ads (Expert level), Google Ads Editor, Meta Business Manager.
- Data: Google Analytics 4 (Advanced).
- Creative: Canva, Adobe Suite, CapCut (for video ads).
- SEO/Analysis: (Semrush / Ahrefs / etc.).
Why is this role unique?
1. The Budget: Few positions offer a €7 million playground. You will have the resources to match your ambitions.
2. The Impact: You are at the core of NetTenders' reactor. Your optimizations have an immediate impact on the group's revenue.
3. The Autonomy: We are looking for a Pilot, not just an executor.