The Opportunity
Asegúrese de leer la descripción completa a continuación y, si confía en que cumple todos los requisitos, envíe su solicitud de inmediato.
A Spanish hospitality group, recognized for bringing Spanish gastronomy to the U.S. market, and currently in a strong phase of growth and consolidation, is seeking a Head of Marketing to lead and scale its entire marketing function in the United States.
This is a senior, strategic and hands-on position, responsible for defining and executing the global marketing vision of the group, managing an internal team of approximately 5 marketing professionals, and coordinating multiple external agencies and partners .
Key Responsibilities
* Define and lead the global marketing strategy aligned with the group's business objectives, expansion plans and brand positioning around Spanish gastronomy .
* Manage, mentor and develop the internal marketing team (approx. 5 people), fostering performance, ownership and collaboration.
* Coordinate and oversee external agencies (creative, digital, media, PR, influencers, performance marketing, etc.).
* Own the full 360o marketing scope, including:
* Brand strategy and positioning
* Digital marketing (paid media, SEO, SEM, CRM, email marketing)
* Social media and content strategy
* PR, events and brand activations
* Influencer marketing and strategic partnerships
* Local store marketing and opening campaigns
* Drive customer acquisition, retention and loyalty across all channels and locations.
* Track performance through KPIs, dashboards and ROI analysis, optimizing budgets and campaigns on an ongoing basis.
* Work closely with Operations, Finance and Leadership to ensure marketing initiatives support commercial and operational goals.
* Guarantee brand consistency and excellence across all touchpoints, reinforcing the identity of Spanish cuisine and culture .
Profile Requirements
* Proven experience as Head of Marketing, Marketing Director or Senior Marketing Manager, preferably within hospitality, restaurant groups or lifestyle consumer brands .
* Solid background in restaurant / F&B marketing is highly desirable.
* Bilingual or native-level English is mandatory. Spanish is a strong plus.
* Strategic thinker with a hands-on, execution-driven mindset .
* Demonstrated leadership experience managing teams and multiple external agencies.
* Strong knowledge of 360o marketing, both online and offline.
* High level of dynamism, adaptability and energy, comfortable in fast-paced, growth-oriented environments.
* Data-driven and business-oriented profile with strong analytical skills.
* Willingness and ability to live and work in California, USA .
What's Offered
* A key leadership role within a growing Spanish hospitality group expanding its presence in the U.S.
* High autonomy, visibility and real impact on brand and business growth.
* Responsibility for a full marketing department and top-tier external partners. xohynlm
* Salary package according to experience .
* Long-term career development in California, USA, within a solid and ambitious group.