Overview
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Lead the digital function for three growing B2B businesses in Spain.
High-impact role focused on driving measurable lead generation.
Our client is a global B2B industrial group with more than 1,000 employees worldwide and a long-standing track record of growth through both organic expansion and acquisitions. The organisation is currently accelerating its presence in Spain, having integrated several local companies and planning a new acquisition. With limited prior investment in marketing, the group now seeks to strengthen its digital capabilities to generate qualified leads and support commercial performance across multiple entities.
Responsibilities
The Digital Marketing Lead will be responsible for planning, executing, and optimising digital marketing activities for the group's three Spanish companies, all operating exclusively in the B2B industrial sector. This is a newly created role with high visibility and ownership.
Lead all digital marketing execution for the Spanish market, focusing on lead generation (MQLs).
Manage and optimise Google Ads, paid media, SEO, website content and performance.
Develop local content for websites, landing pages, campaigns, and product-focused assets.
Analyse performance metrics and translate insights into clear recommendations and improvements.
Manage, challenge, and gradually reduce dependency on external agencies.
Collaborate closely with the General Managers of each business unit, sales teams, and the Group Marketing Director (UK).
Ensure alignment with commercial priorities and provide structured reporting on results and ROI.
Over time, offer light digital support to smaller European markets (e.g., Poland, Norway).
Contribute to building a scalable digital marketing framework within the region.
Benefits
Hybrid work model after 6 months; flexible schedule (typically 8:00-17:00).
Private medical insurance.
23 days of annual leave.
Role based in Alcobendas; own vehicle required (limited public transport).
Chance to shape a new digital function with strong autonomy and visibility. xpzdshu
Immediate start.
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