A disruptive US backup and security vendor who are pre-IPO are looking for a dynamic hands-on Email Marketing Team Leader to improve marketing automation and email strategy.
You will lead a team responsible for end-to-end email strategy, lead nurturing, and scalable automation—with a focus on performance, innovation, and global expansion.
This is a player-coach role : you’ll both define the strategy and roll up your sleeves to execute campaigns, troubleshoot automation, and mentor the team in real-world scenarios. We are currently migrating from Pardot to Marketo. We’re looking for someone who is not only hands-on in Marketo but also confident leading MAP-related strategic projects and collaborating across teams during major transitions.
Key Responsibilities :
Strategic Leadership & Team Management : Develop and execute a data-driven email and automation strategy aligned with pipeline and revenue goals. Lead, mentor, and scale a high-performing team of email experts. Establish clear ownership of email analytics, lead scoring, and database segmentation.
Marketing Automation & Campaign Execution : Design and implement email nurture flows, drip campaigns, and lifecycle marketing programs. Ensure flawless execution of multi-language campaigns for global markets. Build and refine Revenue Grid Sequences for sales-led email automation.
Technology Stack & Optimization : Administer and optimize Marketo (or similar enterprise MAP) for scalable automation. Experience with Marketo is strongly preferred, especially in the context of platform migration, multi-language nurture flows, and Salesforce integration. Manage end-to-end webinar automation (GoToWebinar / Zoom integrations). Continuously test and improve campaigns (A / B testing, deliverability, etc.).
Qualifications : 5+ years in email marketing and marketing automation, with 2+ years leading a team. Deep hands-on experience with Marketo (preferred) or other comparable MAPs, along with Salesforce, Revenue Grid, GoToWebinar / Zoom, and Zapier. Experience leading or contributing to an MA platform migration is a strong plus. Proven expertise in lead scoring, nurture flows, database segmentation, and webinar automation. Strong analytical skills—able to translate data into optimization strategies. Experience supporting global expansion.
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