**Position**:Go-to-Market (GTM) Engineer / Campaign Manager / Strategist
** Location**: Remote (Location Adaptable) -** EAST working hours**
We’re seeking a proactive and detail-oriented GTM Engineer to drive the technical execution of client campaigns. In this role, you’ll own targeting, copywriting, sequencing, deliverability, experimentation, and reporting—ensuring every campaign is optimized to deliver results.
**Your Responsibilities Will Include**:
Targeting & ICP Development
- Translate client goals into a targeting matrix
- Build, enrich, and maintain high-quality prospect lists.
- Develop multi-angle narratives: ROI-driven, compliance-driven, social proof,
competitive wedge, etc.
- Implement personalization at scale (snippets, dynamic variables, micro-references).
Sequencing & Execution
- Design multi-touch sequences with proper cadence, volume safeguards, and reply
handling paths.
- Ensure smooth handoff to client SDR/AE teams for qualified replies.
Deliverability & Infrastructure
- Configure and manage sending domains, DNS (SPF/DKIM/DMARC), mailboxes, and
warmups.
- Proactively monitor bounce/spam rates and inbox placement.
- Implement remediation strategies to keep deliverability green at all times.
Experimentation & Optimization
- Maintain an experiment backlog and roll proven winners into playbooks.
- Document learnings to standardize outbound best practices.
Client Communication
- Join weekly client meetings with Relationship Managers to present performance, tests,
and next steps.
- Provide Slack + Intercom updates: key metrics, experiments, and recommendations.
- Act as the technical POC for campaign-related client questions.
Analytics & Reporting
- Track KPIs: opens, reply rates (positive/neutral/objection), meetings booked,
deliverability health.
- Provide weekly performance reports inside HubSpot and client Slack.
- Surface objection/reply trends and market insights to inform broader GTM strategy.
Pod & Cross-Functional Collaboration
- Work within a pod structure (1 CSM + 2 GTMs, ~20-25 clients per pod).
- Align campaigns with CSMs to support retention and renewal strategies.
- Collaborate with Product/Leadership to feedback market insights.
**Requirements**:
- Experience scaling campaigns to **10k
- Proven ability to improve reply and meeting rates through copy + targeting iteration.
- Hands-on with tools like Instantly, **CLay, Apollo, HubSpot, salesforce, pipedrive**
- Strong grasp of deliverability (SPF/DKIM/DMARC, warmup, reputation).
- Excellent copywriting & communication skills — able to explain campaign choices
clearly to clients.
- Analytical, process-driven mindset: comfortable turning data into actionable
improvements.
- Formal academic credentials are not required;
**Location**: Remote (Location Flexible) - EST working hours
**Hours**: 8 a.m. to 5 p.m. EAST
**Contract type**: Contractor
**Why Join Us**
- Be the engine behind outbound success for fast-growing B2B companies.
- Competitive pay + career growth opportunities.
- Work remotely with a global, high-performance team.
- Shape and scale the outbound playbooks defining the future of sales automation.