Director of Business Development - AdTech / Creative Automation (SAAS)Join to apply for the
Director of Business Development - AdTech / Creative Automation (SAAS)
role at Games Factory Talents | Connecting Passion & TalentOur client is a fast-growing SaaS startup building a cutting-edge creative-operations platform tailored for mobile gaming studios and app marketers. Their technology enables user acquisition (UA) teams to generate, test, and scale 10× more video ads through automation, saving time and improving campaign performance across platforms like Meta, Google, and AppLovin.They’re working with several mobile app and game studios across Europe and Southeast Asia, backed by a well-capitalized parent company and a team with deep expertise in mobile gaming and app marketing.The platform is positioned to capitalize on automation, creative testing, and high-scale UA execution.Role OverviewAs Director of Business Development, you will lead growth from early traction to ~$1M+ ARR. Your responsibilities include client acquisition, collaborating with product and tech teams, and establishing a future GTM team. This is a high-impact role reporting directly to the CEO and co-founder.Key ResponsibilitiesNew Business Development :
Manage the full sales cycle—prospecting to closing—with a focus on mobile game studios and large-scale app marketers (e.G., FinTech, EdTech, Health).Product Feedback Loop :
Act as the voice of the customer—translate insights from UA and creative teams into product and feature recommendations.Strategic Partnerships :
Build relationships within ad networks (Meta, Google, Unity, TikTok), MMPs (AppsFlyer, Adjust), and other ecosystem partners.Market Focus :
Prioritize European markets, especially Turkey and CEE, leveraging strong founder relationships and early traction.Team Building :
Help establish the first BD team and go-to-market infrastructure as ARR milestones are achieved.Goal Ownership :
Achieve approximately 8 new client wins per quarter, support roadmap validation with key users, and contribute to reaching $1M+ ARR.Experience & Network5-7+ years in B2B SaaS, ad-tech, creative tooling, or user acquisition roles.Deep understanding of the UA lifecycle, especially in mobile gaming or performance-based apps.Strong network of decision-makers (UA / Creative Leads, Growth Managers) in mobile publishing or non-gaming verticals.Mindset & SkillsEntrepreneurial, zero-to-one business builder with a proactive approach.Data-savvy and strategically minded—capable of leading with value in product-led discussions.Self-starter, comfortable in ambiguity and iterative environments.Collaborative team player, able to work closely with founders and influence product roadmap decisions.6-Month ObjectivesClose 6–8 key accounts within target verticals.Establish GTM metrics and tracking systems.Hire 1–2 early BD or account management team members by end of Q2.Contribute to product development using client insights.CompensationLocation:
Fully remote in Turkey or Europe (must overlap EU working hours).Full-time contractor or employee (flexible).Competitive base salary + performance bonus (~25–30%).Why This Opportunity?Automation for creative production is a top need for UA teams.Early traction in a whitespace market with strong product-market fit signals.Opportunity to define GTM strategy and scale revenue from scratch.Work directly with experienced founders from UA, gaming, and mobile growth sectors.Seniority levelDirectorEmployment typeFull-timeJob functionSales and Business DevelopmentIndustriesComputer Games and Advertising ServicesNote:
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