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Impulse & convenience retail manager

Lotus Bakeries
Director de tienda
Publicada el 25 junio
Descripción

To reinforce our Retail Sales Team, we are currently recruiting an Impulse & Convenience Retail Manager.

Within the Sales Office Spain, you will be responsible for driving sales growth and development of our strong brands, Biscoff and healthy snacking brands, through the Impulse & Convenience Retail channel in Spain.

Responsibilities:
* Translate the national brand strategy at customer level within impulse and convenience channels, focusing on product listings, assortment, and promotions.
* Develop our portfolio in this channel and expand visibility for Natural Foods and Biscuits & Bakeries.
* Establish and maintain strong commercial relationships with key trade partners such as Vicky Foods, Frit Ravich, Grefusa, and Repsol.
* Create targeted, customer-specific plans with partners to achieve joint commercial objectives.
* Lead annual negotiations with customers and establish incentive plans to increase distribution and visibility.
* Develop trade selling stories related to Impulse & Convenience Retail for our Lotus Biscoff & Natural Foods portfolio.
* Build and maintain an effective network within the market, acting as a brand ambassador at events and fairs.
* Analyze and interpret relevant market data for the Impulse channel.
* Collaborate with Marketing and Category Management to develop growth strategies.
* Manage administrative, logistical, and financial tasks in coordination with relevant departments.
* Build sustainable customer contacts, utilizing analytical skills, proactive thinking, and a hands-on, team-oriented approach.
Location and Reporting:

The role is based in Madrid and reports to the Retail Sales Manager.

Qualifications:
* Master's Degree in Marketing, Commercial, Economics, or Engineering.
* Experience with external outsourcing agencies is a plus.
* Experience in C&C channels is advantageous.
* Fluent in Spanish and English.
* Strong commercial and analytical skills, with proficiency in Excel automation, Power BI, and reporting tools.
* Excellent communication and presentation skills.
* Proactive, detail-oriented, and a team player with a passion for building brands.
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