Company DescriptionWith a commitment to leveraging cutting-edge technology and customer insights, ShiftPoint helps brands scale rapidly and achieve measurable growth. The organization values creativity, data-driven decision-making, and adaptability to deliver outstanding results. ShiftPoint fosters a collaborative remote work environment designed to support professionals in achieving their best work.
This is a full-time, remote role for a Head of Growth & Performance Marketing specializing in the direct-to-consumer space. In this role, you will oversee growth marketing efforts, develop and execute customer acquisition strategies, and identify high-impact channels and campaigns to scale revenue. You will lead performance marketing initiatives, optimize campaigns for maximum ROI, and collaborate closely with cross-functional teams to drive business objectives. Additionally, you will pioneer creative growth strategies, analyze performance data, and recommend actionable insights to continue expanding the reach of the brand.
Proven expertise in Growth Marketing, Customer Acquisition, and Growth HackingStrategic thinking with a strong data-driven approach to marketing optimizationProficiency with analytics tools, paid media platforms, and performance tracking methodologiesExperience in managing budgets, scaling marketing operations, and achieving measurable resultsLeadership and team management skills to guide a high-performing marketing teamExperience in a DTC and Performance marketing environment is strongly preferred