DENZA was founded in 2010 jointly by Mercedes-Benz, the "inventor of ICE vehicles" and BYD, the "leader of New Energy Vehicles", both embracing the beautiful vision of realizing the future of electric mobility, with complementary advantages and strong alliance. Since its inception, DENZA has adhered to the strategic positioning of only providing new energy premium vehicles, and always shared and co-created with users to build an intelligent and safe new premium car brand with more sensory value for users.
About the role :
As the Marketing Manager of DENZA Brand, you will be responsible to build the brand from 0-1 and drive sales in the local market. This position plays a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering, requiring strong collaboration ability. This role reports directly to the Country Manager for Spain.
The Key responsibilities will be :
* Assist in developing and executing marketing strategies for the launch of an automotive luxury brand in Spain.
* Identify target audiences and create detailed buyer personas.
* Collaborate with the marketing team to create content for social media and website updates.
* Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
* Assist in organizing and coordinating promotional events and activities.
* Track and report on project progress and team activities to central function.
Required skills, qualifications, and experience :
* Bachelor's degree in Marketing, Business Administration, or a related field.
* Minimum 5 years of experience in marketing for a luxury brand.
* Strong organizational skills and attention to detail.
* Creative thinking and problem-solving skills.
* Excellent verbal and written communication skills.
* Ability to adapt to a fast-paced and dynamic work environment.
We offer :
* Job in a fast-growing company and industry which represents sustainable technology.
* Performance and experience-based competitive remuneration, commuting allowance.
* Team building events and employee learning opportunities.
Our purpose is to build a zero-emission future that reconnects humanity with nature and a world of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.
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