Join to apply for the GAES CRM Specialist role at GAES
We are currently seeking dynamic, motivated, and results-driven professionals to join our Marketing team as CRM Specialist, based at our Spanish headquarters in Barcelona (C. de Pere IV, 160 - 08005).
Main responsibilities:
* Develop and implement strategies for customer engagement, acquisition, and retention aligned with the overall CRM strategy.
* Execute CRM activities, including customer segmentation, campaign briefing, content creation, and optimization of contact channels (Voice Call, SMS, Direct Mail, Email, WhatsApp, etc.) and communication frequency.
* Leverage marketing automation tools and engagement platforms to design, build, and schedule personalized, multichannel campaigns in collaboration with the CRM team and external partners.
* Apply a Test & Learn approach to campaign development, conducting regular A/B and multivariate testing to optimize performance.
* Utilize analytics tools, including Power BI, for in-depth post-campaign analysis and to generate recurring reports for senior management and other departments.
* Work closely with cross-functional teams to successfully launch CRM initiatives.
* Contribute to marketing investment planning, assess ROI, and simulate economic impact.
* Collaborate with customer support and sales teams to incorporate customer and retail feedback, continuously enhancing the overall customer experience.
* Define and develop loyalty and partnership opportunities through various programs, establishing clear objectives, targets, and business cases.
Technical skills:
* Bachelor’s degree in marketing, business, or a related field.
* Proven experience in marketing, with a focus on CRM, Loyalty, or Partnerships.
* Knowledge of marketing mix landscape, key channels (digital and non-digital), core KPIs, processes, and tools.
* Understanding of developing marketing strategies based on customer insights to generate business across the customer lifecycle (acquisition, nurturing, loyalty, upsell, win-back, etc.).
* Strong analytical skills with the ability to extract key insights to inform business decisions and monitor KPIs.
* Excellent communication skills in Spanish and English.
* Proficiency in Office applications, especially Excel, PowerPoint, and Word.
* Customer-oriented mindset and understanding of customer needs.
* Performance-driven with a strong focus on results and accountability.
* Ability to adapt to a dynamic, fast-paced retail environment.
* Collaborative team player with the ability to build strong relationships across functions.
Amplifon is committed to fostering a Winning Culture that guides our employees towards the future, starting with enhancing our Winning Workplace. We offer a hybrid working policy, allowing employees to work remotely 2 days per week.
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