SEO & Content Specialist - Liligo (Hybrid)
As you contemplate your future, you might be asking yourself, what's the next step? Start your journey with us!
We're seeking an experienced SEO & Content Specialist to join our Marketing Liligo team in Barcelona (Hybrid) to work closely with the Digital Marketing team, the IT back-end team, and Design teams to develop and execute an effective content strategy that generates qualified traffic and improves our SEO positioning. If you're ready to soar, we're ready to take you there.
About Liligo
Liligo is a leading European travel search engine that allows users to compare flight, train, bus, car rental and hotel offers in one click on the same platform. Our mission is to help our users find the best prices and simplify their travel planning.
What you will do:
The Role's Key Responsibilities and Tasks.
Content Strategy and Creation (40%)
Design and execute, in close collaboration with the Content team and SEO Lead, an effective content strategy for Liligo
Write high-quality, engaging and SEO-optimized content (blog articles, travel guides, destination pages, product descriptions)
Create multilingual content adapted to Liligo's different international markets
Develop content for different formats: long articles, infographics, videos, newsletters
Ensure editorial consistency and respect for the brand's editorial line
Content Project Management and Coordination (25%)
Manage translation projects in various languages to support international development efforts
Coordinate agencies and freelancers: pricing negotiation, detailed briefing, deliverable tracking, quality control
Ensure content project tracking from conception to publication, ensuring deadlines and quality are met
Create and maintain an editorial calendar for Liligo's different platforms
Coordinate with internal teams for content validation and publication
Technical Collaboration with IT Back-end Team (20%)
Work closely with the back-end development team to implement technical SEO recommendations
Participate in optimizing URL structure, meta tags, and site architecture
Collaborate on improving page loading speed and user experience
Ensure liaison between Marketing and IT teams for projects requiring technical developments
Document technical specifications for content projects requiring IT support
CMS Management and Publishing (10%)
Integrate, format and publish content via the WordPress content management system (CMS)
Optimize content for on-page SEO (title tags, meta descriptions, Hn structure, internal linking)
Manage media library and optimize images for web
Maintain and update existing content according to performance and SEO developments
Analysis and Reporting (5%)
Monitor SEO and content performance using tools like Google Analytics, Google Search Console, SEMrush
Produce monthly reports on content performance and SEO KPIs
Analyze search trends and identify new content opportunities
Conduct competitive and market intelligence to stay updated on industry developments
What you need to succeed:
Education and Experience
Education: Bachelor's/Master's degree in digital marketing, communication, journalism, or related field
Experience: 1 to 3 years of experience in SEO and/or content marketing (internships and apprenticeships included)
Industry: Experience in travel or e-commerce sector is a plus
Required Technical Skills
Writing: Excellent writing skills in French with impeccable spelling and grammar
SEO: Knowledge of fundamental SEO principles (on-page, off-page, technical)
CMS: WordPress proficiency for creating and modifying content
Google Tools: Excellent knowledge of Google Suite (Docs, Sheets, Drive) - exclusively cloud-based work
Languages: Native French, English level B2+ minimum
Appreciated Technical Skills
Knowledge of SEO tools (SEMrush, Ahrefs, Google Search Console, Screaming Frog)
Basic HTML/CSS knowledge for technical optimization
Experience with project management tools (Trello, Asana, Monday)
Knowledge of web analytics tools (Google Analytics, Google Tag Manager)
Proficiency in graphic design tools (Canva, Adobe Creative Suite)
AI
Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini, or other AI-powered assistants.
Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into workflows.
AI-Enhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes, and enhance productivity.
Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities.
What's in it for you?
The best talent deserves the best benefits. We want you to be a part of our success story and great culture.
Here's what we offer:
A rewarding Compensation package! Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle.
Continuous learning to fuel your growth and explore new horizons! Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program.
Grow opportunities to empower your career and unleash your potential! Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.
Your Well-being is our priority. Embrace Freedom and Flexibility! We value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcomes. You'll be able to find the right work-personal life balance that suits you best.
Work hard, party hard! We believe in having fun and connecting with colleagues! Join us for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
Enjoy a dynamic and healthy environment! Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core.
If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further! Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.
Apply now!
We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key to our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation. Don't meet every requirement? If you're excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless.
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