B2B Marketing Specialist (Europe)
Location: Barcelona (hybrid)
Reports to: Director of Marketing, Europe
Teams you’ll partner with: Sales, Partner Manager, Product Marketing, PR/Comms, Customer Success
About RateGain
RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.
RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.
Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and all the top car rentals, including 16 Integral Fortune 500 companies in unlocking new revenue every day.
About the Role
RateGain powers growth for travel and hospitality brands worldwide. The Marketing Specialist will support regional marketing across Europe by localizing campaigns, refining ICPs, running experiments, and improving funnel performance. Working closely with Product Marketing and Sales, they contribute to ABM programs, reporting, CRM hygiene, and GDPR compliance. This role suits a proactive, data-savvy marketer who thrives in fast-moving, collaborative environments.
Key Responsibilities
· Collaborate closely with Product Marketing and Sales to align on priorities and support regional marketing initiatives, from campaign planning to execution, performance tracking, and post-campaign reviews.
· Identify fresh ICP segments, creative angles, and experiment opportunities to elevate results.
· Adapt and localize digital programs to suit European market nuances while keeping brand standards intact across channels.
· Improve the full B2B funnel to strengthen marketing’s influence on revenue generation.
· Contribute to dashboards, reports, and insights that highlight progress, outcomes, and lessons learned.
· Support the development and rollout of ABM programs (1:1, 1:few, 1:many) for priority accounts.
· Build and maintain playbooks, templates, and frameworks to scale regional execution efficiently.
· Manage documentation, track action items, and report on team priorities and impact.
· Adhere to GDPR requirements and assist with consent and preference management to safeguard compliance.
· Contribute to CRM data quality processes and maintain accuracy for better targeting and measurement.
· Take on additional responsibilities as the team evolves and new opportunities emerge.
Key Competencies & Experience
· 3+ years in B2B tech marketing, ideally within travel, hospitality, or SaaS supporting these sectors, with experience in digital and/or field marketing.
· Strong organizational and project management abilities.
· Excellent communicator with solid stakeholder management and negotiation skills.
· Creative problem solver with a sharp eye for customer experience and brand alignment.
· Data-driven thinker comfortable working with metrics, insights, and ROI evaluation.
· Proven collaborator across marketing, sales, and product teams.
· Proactive, adaptable, and energized by fast-paced environments.
· Hands-on mindset with resilience under pressure.
· Fluency in English;
Spanish or other European languages are a plus.