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Global practice growth & patient marketing manager

Madrid
Institut Straumann AG
Responsable marketing
Publicada el 29 abril
Descripción

Job SummaryThe Global Practice Growth & Patient Marketing Manager is responsible for developing and scaling programs that drive practice growth, patient demand, and commercial performance for ClearCorrect globally. This role focuses on translating strategy into scalable programs and tools that drive practice growth, increase patient demand, and strengthen ClearCorrect adoption. It combines practice growth, patient marketing, and funnel optimization to ensure strong execution and measurable impact across markets. The ideal candidate brings a strong commercial mindset and the ability to design solutions that improve lead generation, conversion, and utilization at the practice level.

Key Responsibilities

Develop and lead the global Practice Growth Program, including program structure, playbooks, and deployment across markets

Create and scale patient marketing strategies, campaigns, and toolkits to drive awareness, demand, and patient conversion

Translate business objectives into practical programs and tools that support practice growth and increase case volume

Partner closely with Sales and Clinical Education to ensure programs are aligned with field needs and drive behavior change

Strengthen full-funnel performance by supporting markets in lead generation, lead nurturing, and conversion optimization

Build and deliver global toolkits and core assets to enable consistent execution and reduce local duplication

Ensure strong adoption and utilization of programs across markets, with a focus on effectiveness and impact

Define and track clear KPIs (e.g., case growth, conversion rates, program adoption) to measure effectiveness and ROI

Continuously optimize programs based on data, feedback, and market insights

Collaborate cross-functionally to align brand, digital, and commercial initiatives into a cohesive growth approach

Qualifications

Bachelor's degree in Marketing, Business, or related field

6–10+ years of experience in marketing, commercial marketing, or practice development (healthcare, dental, or medtech preferred)

Proven track record of developing and scaling growth or commercial programs with measurable business impact

Experience in patient or consumer marketing, including demand generation and conversion

Strong understanding of full-funnel marketing and customer journey optimization

Experience working in global organizations with local market execution

Strong analytical skills with the ability to translate data into actionable insights

Excellent communication and stakeholder management skills

Strategic thinker with a results-oriented and execution-focused mindset

Strong English proficiency, minimum C1 level

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

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Inicio > Empleo > Empleo Marketing > Empleo Responsable marketing > Empleo Responsable marketing en Madrid > Global Practice Growth & Patient Marketing Manager

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