Content Strategy & Development:
- Develop and implement a B2B content marketing strategy aligned with the company's strategy, business goals, target audience, and sales objectives. - Develop and update the company's website, supported by a marketing communications agency - Develop and update the company's standard presentation, supported by a marketing agency - Develop campaign-related presentations and promotional material, in close management with Sales & Business Development - Develop, manage and oversee the company's social media platform (LinkedIn), blog, industry forums and other relevant B2B platforms, ensuring regular publication of relevant and engaging content. - Coordinate with external media partners for content placement in trade magazines, journals, and industry websites. - Create high-quality, engaging, and technically accurate content, including whitepapers, presentations in conferences, case studies, blog posts, brochures, videos, email campaigns, and social media posts. - Collaborate with product managers, engineers, and sales teams to translate complex manufacturing processes and technical concepts into clear, customer-focused content.SEO & Digital Marketing Integration:
- Optimize content for search engines (SEO) to improve organic visibility and website traffic. - Align content with paid advertising, email campaigns, and social media strategies. - Utilize keyword research and performance analytics to guide content creation and optimization.Trade shows, conferences, in-house showroom, displays, events:
- Manage the annual calendar for trade show participation, conferences and external events - Organize and manage trade show and conference participation, including displays, materials, necessary administrative activities - Manage and update the company's in-house showroom and product displays - Manage in-house customer eventsLead Generation & Thought Leadership:
- Collaborate with industry influencers, partners, and trade publications for content distribution and co-marketing opportunities. - Manage the creation of educational materials, such as e-books and webinars, to engage potential customers and support the sales funnel. - Develop industry reports, whitepapers, and case studies that position the company as a thought leader in the manufacturing sector.Performance Tracking & Optimization:
- Track, measure, and report on content performance using analytics tools (Google Analytics, HubSpot, SEMrush, etc.). - Use data-driven insights to refine content strategy and improve audience engagement. - Conduct competitive analysis to identify content gaps and new opportunities for growth. - Education:
Bachelor's degree in marketing, Communications, Journalism, Business, or a related field. - Experience:
5+ years of experience in content marketing or junior marketing manager position, preferably in mechanical engineering, B2B manufacturing, industrial, or technical environment. - Strong understanding of B2B marketing principles, lead generation, and customer journey mapping. - Experience with SEO, digital marketing tools, and content management systems (WordPress, HubSpot, or similar). - Excellent writing, editing, and storytelling skills with the ability to simplify complex technical topics. - Ability to work cross-functionally with business development, engineering, technology experts, and sales teams. - Proficiency in using analytics tools to track and optimize content performance. - Strong project management skills and ability to meet deadlines in a fast-paced environment. - Familiarity with marketing automation platforms & CRM systems - Knowledge of video content creation and graphic design tools (Adobe Creative Suite, Canva). - Understanding of industry regulations and compliance in manufacturing marketing. - Native speaker in Catalan and/or Spanish, excellent language skills in English.
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