Pb Hola Consultores, S.L /b. es una empresa especializada en la provisión de Servicios TIC e Ingeniería para la gestión empresarial, ofreciendo soluciones diseñadas a medida de las necesidades de nuestros clientes. /p p Nos enorgullece ser una empresa 2.0 innovadora donde las personas son el centro de nuestra atención. La ética, transparencia, imparcialidad e independencia son valores fundamentales en nuestra filosofía, y también estamos comprometidos con la igualdad de género. Nos esforzamos por garantizar oportunidades equitativas para hombres y mujeres en todas las áreas de nuestro trabajo. Además, estamos firmemente a favor de la igualdad en todas sus formas y promovemos un entorno inclusivo donde cada individuo, independientemente de su género, religión, orientación sexual, etnia o cualquier otra característica, sea valorado y respetado. /p pb PARA BARCELONA /b /p p As the b CRO UX Research Specialist /b, you will be responsible for improving the performance of our digital sales funnels through data-driven experimentation, user behavior insights, and continuous UX optimization. You will own the b A/B testing roadmap /b, identify high-impact opportunities, and work closely with Digital Products, IT and Data teams to maximize conversion across key customer journeys. /p pb Key Responsibilities /b /pulli Define and own the b A/B testing strategy and experimentation roadmap /b, from hypothesis creation to post-test analysis. /lili Design, launch and monitor b A/B and multivariate tests /b using AB testing tools and frameworks. /lili Analyze quantitative and qualitative data to b identify conversion bottlenecks and UX pain points /b. /lili Collaborate with Digital Product teams, Product managers, product designers and Engineering teams to b translate insights into actionable improvements /b. /lili Conduct b UX research /b, user flows analysis, session replay reviews, and usability discovery. /lili Build and maintain b dashboards and experiment performance reports /b to inform stakeholders. /lili Advocate for a b data-informed decision-making culture /b within the organization. /lili Contribute to b UX best practices /b, documentation, and conversion playbooks to scale knowledge internally. /li /ul pb Required Skills Experience /b /pulli Proven experience in b Conversion Rate Optimization, Digital Analytics or UX Research /b in an e-commerce or digital product environment. /lili Strong b analytical mindset /b and b data interpretation skills /b — confident working with funnels, event tracking and experiment metrics. /lili Hands-on knowledge of b A/B testing platforms /b (b AB Tasty /b is a plus). /lili Solid understanding of b UX principles /b, user journey mapping and heuristic evaluation frameworks. /lilib HTML and JavaScript /b familiarity (not development-level, but enough to understand front-end constraints and QA experiments). /lili Excellent b English communication skills /b (written and spoken) — able to present insights clearly to stakeholders. /lili Comfortable working b cross-functionally /b with Digital Products, Marketing on-line, Commercial, Data, and Engineering teams. /li /ul pb Nice to Have /b /pulli Previous work in b travel, airline, marketplace or high-traffic e-commerce /b environments. /lili Experience with b Google Analytics / Tag Manager / Amplitude / Mixpanel /b or similar analytics tools. /lili Knowledge of b CRO testing methodologies /b (bayesian vs frequentist models, segmentation strategies, sample size calculation). /lili Understanding of b personalization frameworks /b and experimentation beyond simple A/B testing (segmented experiences, trigger-based optimizations). /li /ul pb¿Qué te podemos aportar? /b /p