Overview
Are you interested in a career in Marketing in PepsiCo?
Then now is the time to explore the opportunities of PepsiCo: join us as the next Marketing Director Lay’s .
Your mission:
In this position you will be responsible for developing and executing a cohesive, fully integrated marketing agenda. This includes creating a brand strategy, innovation pipeline, and communication platforms in collaboration with key markets. The role involves partnering with internal and external teams to develop comprehensive marketing plans.
Responsibilities
Your day to day with us:
* Brand Strategy & Communications:
o Develop and refine the brand strategy, including positioning and purpose.
o Lead market communication programs from ideation to execution.
o Partner with consumer insights to understand key consumer needs.
o Collaborate with top markets to co-develop consumer engagement platforms.
o Work with the Global Design Team on packaging and design communication.
o Develop and implement aligned execution plans for global campaigns.
o Create new market entry playbooks and asset suites.
* Innovation Strategy and Execution:
o Partner with Consumer Insights, R&D, and Design teams on innovation strategy.
o Execute innovation initiatives in partnership with Commercialization and market teams.
o Drive innovation to deliver differentiation in the marketplace
Qualifications
What will you need to succeed?
* 10+ years of brand management experience, preferably in consumer products.
* Proven ability to manage agency relationships and drive synergies.
* Experience in a matrixed organization.
* Strategic vision and ability to influence and inspire teams.
* Experience managing and leading cross-functional teams.
* Understanding the impact of marketing levers like product, packaging, and pricing.
* Developing brand positioning and marketing mix elements.
* Creating communication campaigns and consumer promotions.
This role is pivotal in shaping the brand identity of Lay's in Spain and driving business growth through innovative marketing strategies. If you have a passion for strategic planning and creative marketing, this could be the perfect opportunity for you!
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