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Global social media manager

Approach People Recruitment
Publicada el 30 octubre
Descripción

Role Summary

Join a company that’s shaping the future of healthcare and innovation as Global Social Media Manager. You will drive and evolve our global social media presence, inspiring audiences, amplifying our scientific leadership, and connecting our global community across 12 markets.


What You’ll Do

* Shape and execute a cohesive global social media strategy across all platforms (LinkedIn, Instagram, YouTube, etc.).
* Lead editorial planning and global content calendars aligned with product launches, scientific milestones, and corporate campaigns.
* Own and evolve the Global Social Media Playbook—tone of voice, visuals, governance, and best practices.
* Coordinate the Global Social Editorial Board, ensuring alignment across Digital, Corporate Communications, Scientific, and Customer Marketing teams.
* Leverage Brandwatch (or similar tools) for social listening, analytics, and KPI tracking.
* Monitor and report performance metrics: reach, engagement, sentiment, conversions, and share of voice.
* Empower affiliates with best‑practice toolkits and training sessions for consistent, high‑quality execution worldwide.
* Oversee platform governance—taxonomy, tagging, moderation, and optimization.
* Collaborate cross‑functionally to ensure unified messaging across all digital touchpoints.
* Support reputation management and social media crisis communication in collaboration with Corporate Communications.


What You Bring

* Degree in Marketing, Communications, or Digital Media (Bachelor’s or Master’s).
* 3–5+ years managing global corporate social media accounts.
* Proven expertise in social media strategy, analytics, and community management.
* Experience developing social media playbooks, running editorial boards, and aligning multiple stakeholders.
* Skilled in Brandwatch or equivalent tools for monitoring and reporting.
* Solid understanding of digital reputation management and crisis communication.
* Strong coordination skills across affiliates, internal teams, and industry influencers.
* Excellent communication and presentation skills.
* Fluent in English (additional languages a plus).


Who You Are

* Strategic thinker who thrives on transforming data into insights and ideas into action.
* Hands‑on, curious, and creative, with a deep passion for social media and storytelling.
* Can navigate scientific or regulated environments (MedTech, Pharma, or Healthcare) with agility and compliance awareness.
* Collaborative yet independent—capable of leading initiatives and driving global alignment.


Why Join Us

Be part of a global transformation in digital communication. Work with international affiliates and drive social impact on a worldwide scale. Join a dynamic, passionate team with opportunities to lead and grow, shaping how science and innovation connect with millions around the world.

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