Overview
The Media Development Team Leader is responsible for defining and designing media experiences. S / He implements the Mx Development process across a portfolio of clients.
Mission & Responsibilities
Createand deliveroptimal Mx, defined as Connection x Context x Content
* Work withAudienceArchitect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
* Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists
* Recommend optimum content and context based on client, brief and strategy
* Deliver overallexperienceand articulation of how channels work together
* Input measurement framework, including KPIs and methodology in conjunction with specialistsand Mx measurement teams
Responsibilities (cont.)
* Create the Mx guidelinesin liaise with relevant internal specialist teams
* Ensure quality control on plan recommendationagainst Mx delivery
* Provide insightful post campaign optimization
* Contribute to the client satisfaction
* Ensure optimal Mx delivery
* Ensure audience planning and data integrationfrom Mx brief toMxmeasurement
Previous Experience & Industry Background
* 8+ yearsprofessional experience instrategic planning
* Media, Brand
Qualifications & Languages :
* Bachelor’s orMaster’sdegree in Business, Marketing or Advertising
* Languages : English (Advanced)
Soft skills & Competencies
* Understanding the business
* Taking initiative
* Focusing on performance
* Building collaborative relationships
* Media and media planning
* Mx Champion (Connection,Context, Content)
* Omnichannel
* Strong negotiation skills
* Elite Programmatic
* Data processing and management
* Marketing Strategy
Technicalskills
* Advertising technologies
* Operational performance management tools (e.g. Pilot, Magnitude)
* Audience planning tools(e.g. Polaris)
* Office software
Contract Type : Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
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