Define the marketing strategy in cooperation with the marketing director and ensure smooth execution and collaboration of the marketing and other teams. Drive the marketing activations which compose our yearly marketing plan to answer to the game's current strategy. Identify our objectives, develop a fitting concept, set your targets, drive its implementation, and perform a postmortem.
e.g. – I want to reengage churned users, I will develop a crossover project with another racing game, I expect to generate 30k installs from it, I reach out to the developer of the other game / our internal teams, align with GCMs for communication, ASO for the store, make it a reality, and analyze the fallout.
What it means on a daily basis
* Implement and maintain a strategic roadmap for the game, ensuring all marketing stakeholders are involved and aligned to create synergies.
* Ensure marketing teams pipelines are functional and propose improvements where relevant
* Oversee the current state of the game, ensure channels are up to date and standard and support the marketing director on requests with external partners
* Ensure marketing actions have measurable and tracked targets.
* Report in collaboration with the marketing director to studio stakeholders and C-level executives, ensuring information flows
* Mentor other members of the marketing team
* Develop activations focusing on innovative activations, viral content and meaningful partnerships, and orchestrate their implementation by coordinating the other teams
* Manage promotional assets creation for Asphalt Legends Unite (trailers, web assets, screenshots, store descriptions…)
* Represent, preserve and potentially develop the integrity of ALU brand (title, packaging, tone of voice, marketing storytelling…)
Qualifications
WHO YOU ARE
* A driven creative mind who is not afraid of rocking the boat : we want ambitious concepts
* An seasoned marketer with prior leadership experience : you have led team efforts before and have an understand of most marketing verticals
* An organized driver who can back up their concepts : have the data to convince everyone, including yourself, that your plans make sense
* And most importantly, someone who is motivated and passionate about their work
WHAT YOU NEED TO SUCCEED
* 5+ years in consumer marketing, ideally in online entertainment
* Knowledge and passion for video games : we work on all platforms so we cover a large range of topics
* A good knowledge of cars and racing would be a great plus
* Completely fluent in English – both conversational and copywriting
* Strong analytical skills – you need to be able to look at KPI dashboards and extract insights
* Creative spirit capable of creating innovative marketing programs with objectives anchored in reality
* Ability to organize your time and prioritize – you won't be micromanaged, so you need to be able to call your shots
* Experience in management, or at minimum with mentoring more junior team members
Additional Information
Why Join the World of Gameloft?
* Because you want to be part of an exceptional experience within a company that is constantly growing
* Because you want to work with talented people who are industry pioneers
* Because you want to be part of an international environment with daily contact with other countries & cultures
* Because you want to work in an inclusive equal opportunity workplace
* Or, just because you're looking for a great place to work
Benefits :
* Permanent contract, full-time job with excellent Social Benefits.
* 25 vacation days per year + Birthday day off.
* Private medical health insurance.
* Flexible compensation with Ticket Restaurant Card.
* Free language courses.
* Flexible schedule + option to work a shortened schedule on three days.
* Flexible work-from-home hybrid model.
* Merit based salary progression system and a competitive initial salary package.
* Career-development opportunities.
* Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona).
* and Tuesday & Thursday afterwork beers
We can't wait to find our next great talent
Join our team, recently recognized in Forbes' top 100 companies to work for We're gamers from all walks of life, united in creating a culture of inclusivity. Partnering withorganizations like COGAM, we ensure a safe workplace for everyone, regardless of background or gaming preference. Whether you're a casual or hardcore gamer on any platform (we're cross-platform now), we want you to feel like you belong.Be part of shaping the gaming industry with us
Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.
Want to know more? Please visit our Website : www.gameloft.com
If the offer interests you, Join the Game
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