Overview
Get AI-powered advice on this job and more exclusive features. Help shape the future of casual gaming for millions of players. At GameHouse, we’re building a subscription service that brings together 100+ puzzle and casual games into one seamless ecosystem. We’re on a mission to give players, especially women 30+, a place to relax, discover, and play without friction. We’re looking for a Product Marketing Manager (PMM) with at least 3 years of experience to lead marketing campaigns across the player lifecycle. You’ll design and manage campaigns across multiple touchpoints — email, push notifications, social media, in-app messaging — to drive acquisition, engagement, retention, and subscription growth. You’ll partner closely with product, creative, and data teams to craft strategies that connect with players and support our business goals.
What You’ll Do
Develop go-to-market strategies and messaging for new features, updates, and subscription offerings.
Plan, launch, and optimize multi-channel campaigns (email, push, in-app, social) across the player lifecycle.
Manage in-app content updates (featured games, banners, etc.) using internal tools, coordinating visuals and copy changes on a regular basis to keep the experience fresh and engaging.
Plan and execute promotional campaigns for games across out-of-app marketing channels (newsletters, social media, cross-promotion), ensuring consistent tone of voice, timely execution, and alignment with broader marketing goals.
Collaborate with cross-functional teams (product, design, UA, analytics) to ensure aligned campaigns and smooth execution.
Monitor performance metrics (engagement, retention, churn, subscription growth) and share insights to improve results.
Conduct market research to inform positioning, campaign strategy, and new opportunities.
Test and experiment with campaign approaches to improve impact and efficiency.
What You Bring
3+ years of experience in product marketing, lifecycle marketing, or related roles, ideally in mobile apps, games, or subscription-based products.
Strong skills in campaign management, with hands-on experience in email, push, or in-app messaging platforms.
Ability to analyze performance data, identify insights, and adjust strategy accordingly.
Strong communication and storytelling skills, with the ability to adapt messages for different audiences.
Comfortable managing multiple projects and collaborating across teams.
Why You’ll Love It Here At GameHouse, we lead with heart. You’ll join a happy, international team of 50+ colleagues who care deeply about our craft—and each other. We believe in work that’s meaningful, balanced, and full of joy.
A role with impact in a purpose-driven company
A culture that celebrates autonomy, creativity, and personal growth
A collaborative team that values your ideas and input
Flexibility: work remotely from anywhere in Spain or join us in Alicante or Barcelona
A competitive salary and benefits package
How to Apply Ready to Build Joy? If this sounds like you—even if you don’t tick every box—we’d love to hear from you. Skills can grow, but passion and purpose is the start. Have any questions? Reach us at talent@gamehouse.com. Apply now!
gamehouse.factorialhr.com/job_posting/product-marketing-manager-267899
Please note: We do not support relocation at this time.
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