Lead the creation, editing, and optimization of content for both own and paid media channels, ensuring alignment with the company’s global objectives. This role enhances the company's digital presence by managing content that reflects brand values, supports business goals, and engages target audiences across multiple platforms. Responsibilities include developing inbound strategies, optimizing SEO and GEO performance, and maintaining a cohesive digital communication strategy.
KEY FUNCTIONS
* Digital channel management: Define, develop, and maintain digital channels such as the Cellnex Trends blog and external newsletters to project the company's positioning and engage audiences.
* Content creation and editorial planning: Create, plan, and publish content globally and locally, aligning with the Group's B2B profile and objectives.
* Website coordination: Support and monitor websites, ensuring adherence to style guides and guidelines.
* Inbound strategy development: Implement strategies to drive engagement and lead generation.
* Editorial management: Oversee the editorial process for corporate communications and website content.
* SEO strategy and optimization: Develop and execute SEO strategies to enhance visibility.
* Social media presence: Manage and monitor social media profiles.
CANDIDATE PROFILE
Education: Degree in Communications, Digital Marketing, Web Development, or related fields.
Languages:
* English - Must-have - Advanced
* Spanish - Must-have - Native/Advanced
* Other Cellnex languages - Valuable - Intermediate
Software Tools:
* Microsoft Office Suite - Must-have - Advanced
* Content Management Systems (e.g., WordPress, Drupal) - Must-have - Advanced
* SEO tools (e.g., SEMrush, Ahrefs) - Must-have - Advanced
* Web analytics tools (e.g., Google Analytics) - Must-have - Advanced
Relevant Professional Experience
* Managing corporate websites and digital content creation
* Developing and optimizing SEO strategies for corporate websites
Other Skills and Characteristics
* Excellent writing and editorial skills focused on web content
* Proficiency in webmaster management and SEO practices
* Results-oriented with strong planning and execution skills
* Experience with content curation and social media metrics
* Team-oriented and collaborative work approach
About Us
Join a leading European telecommunications infrastructure company committed to innovation, growth, and societal impact. We promote diversity, inclusion, and professional development, creating opportunities for a dynamic, multidisciplinary team.
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