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Atl marketing manager (f / m / x)

Córdoba (14003)
AUTO1 Group GmbH
Responsable marketing
Publicada el 31 julio
Descripción

Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.De as we drive our growth across Europe.As our Media Manager, you’ll lead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You’ll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both of our consumer-facing products.Your new Role
Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.De across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools.Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners.Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts.Identify, test, and scale new offline and online channels to fuel continuous growth for both brands.Your Skills
2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment.Advanced analytical skills and a data-driven approach, with proficiency in Excel;
experience with SQL or BigQuery is a plus, but not a necessity.Strong attention to detail and a structured mindset for managing multiple projects and campaigns.Experience in managing agency and media supplier relationships.Excellent communication skills;
fluency in English is essential.Experience with programmatic media buying is a plus.Experience in shaping creative strategy and direction is a plus.Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.High motivation, adaptability, and a drive to challenge the status quo.Our Offer
Once a unicorn, now a listed public company, be part of our success story!Your work-life balance and working from home are part of our culture, so we offer you flexible working hours, remote options, and 30 days of vacation.We invest in your personal and professional growth with a dedicated education budget for online courses, conferences, and training.Join a diverse, international environment with over 90 nationalities.Enjoy discounts on brands like Flaconi, Bosch, Apple, Sky, and special offers on used cars for you, family, and friends.Stay Mindful! We support your mental well-being with free Headspace access.Join us in building the best way to buy and sell cars!Apply by uploading your CV in English, noting your earliest start date and salary expectations.At AUTO1 Group, we promote an open culture, value diversity, and welcome all applicants regardless of gender, ethnicity, religion, age, sexual identity, disability, or other non-merit factors.Complete your application by uploading your CV at the top of this form. Additional attachments, like a cover letter or portfolio, can be added below.I agree that my application will be processed by AUTO1 Global Services GmbH & Co. KG and forwarded to the relevant AUTO1-Group company for this role.I also agree to join our talent community for future opportunities and to receive email updates on open positions.Further information on data handling can be found here.
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Inicio > Empleo > Empleo Marketing > Empleo Responsable marketing > Empleo Responsable marketing en Córdoba (14003) > Atl Marketing Manager (F / M / X)

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