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Festo inspires people and organizations around the world with innovative solutions for industrial automation. We are an independent family business offering more than 20,000 employees the opportunity to take bold steps, realize their ideas, and take on responsibility. As a team, we grow by tackling challenges together and we welcome everyone who wants to move the world with us.
Web Analytics Manager
13552
Barcelona
Others
Job Summary
We are looking for a Web Analytics Manager to join our team and play a key role in our digital measurement strategy. You will be responsible for setting up and maintaining our website analytics infrastructure, analyzing website data, and translating insights into actionable recommendations for various departments.
Key Responsibilities
* Be highly involved with the FOX (website development) Scrum team: review all user stories from FOX to ensure new features include proper tracking.
* Define tracking standards: what needs to be tracked and how.
* Act as a Data ambassador among other FOX Product Owners.
* Collaborate with FOX Product Owners to measure the impact of developments and serve as the link between teams.
* Maintain the tag manager on FOx pages.
* Set up and manage the transition to a new website analytics tool.
* Provide support and training to global users of the web analytics tool.
* Collaborate with A/B testing team to ensure new tests are properly tracked and adhere to standards.
* Communicate with Marcom counterparts to analyze data needs and share backlog of tracking developments.
* Work with marketing to understand goals and propose new campaign ideas.
* Foster a strong partnership with the Analytics Team by understanding their objectives, aligning on shared goals, and facilitating support and knowledge exchange to drive data-driven decision-making.
Qualifications / Experience
* Experience with web analytics tools and platforms (e.g., Google Analytics, Adobe Analytics).
* Experience with tag management solutions (e.g., Google Tag Manager).
* Experience with tracking methods and technologies.
* Experience implementing web analytics from scratch is a plus.
* Strong understanding of website tracking and measurement best practices.
* Excellent communication and interpersonal skills.
* Ability to translate complex data insights into actionable recommendations.
* Exposure to HTML, JavaScript, or similar is a plus.
Your Benefits At a Glance
* A strong team by your side
* Freedom to drive your ideas forward
* Develop innovative solutions with real impact
* Be part of a global network – in a family-owned company
* Attractive Compensation And Additional Benefits
We look forward to your application and to getting to know you!
Apply now »
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industry
Automation Machinery Manufacturing
Note: The job posting appears active; no indicators of expiration are present.
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