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Head of demand generation

Santander
Maite.ai
Publicada el 14 enero
Descripción

PbAbout Maite.ai /b /ppbr/ppbMaite.ai /b is an AI copilot for legal professionals. We are building the future of how lawyers interact with legal information through intelligent conversational interfaces. /ppOur mission is to fight for a fairer world through technology, making legal knowledge more accessible, intelligent, and actionable. With bover 1,600 clients /b and growing, every decision we take puts the user at the center. /ppbr/ppbThe Role: /b /ppbr/ppWe are not looking for a simple ad manager. We are looking for a bFull-Stack Marketer /b—expert in acquisition and sophisticated in operations. /ppbr/ppbYour mission is double: /b /pullibSkyrocket qualified traffic /b by dominating both Inbound and Outbound channels. /lilibQualify our database /b and feed the sales team with leads ready to close (SQLs), while automating activation for smaller users (PLG). /li /ulpbr/ppYou will be the bridge between Product (PLG) and Sales (Sales-Led), ensuring no quality lead falls through the cracks. /ppbr/pp✅ Responsibilities /ppbr/ppYour goal is clear: bExplode traffic and opportunity generation /b by dominating every available channel—from organic to paid, from human-led to automated. /ppbr/ppYou will be responsible for making bMaite.ai the inevitable answer /b, whether a lawyer searches on Google, asks ChatGPT, or checks their inbox. /ppbr/ppbThe 4 Acquisition Engines You Will Lead /b /ppbr/ppb1. Search Domination (SEO GEO - Generative Engine Optimization) /b /pullibThe Challenge: /b Google isn't enough. You must lead the strategy to position Maite.ai as the #1 answer not just in traditional search engines, but in the new era of bLarge Language Models (ChatGPT, Perplexity, Gemini) /b. /liliYou will turn our knowledge into a massive asset for organic traffic attraction. /li /ulpb2. Sniper Outbound Scaled Cold Email /b /pulliDesign and execute direct prospecting systems (LinkedIn/Email) that bcut through the noise /b. /liliWe don't want \"spam\"; we want genuine sales opportunities delivered at scale using smart automation and prospecting tools (Apollo, Hunter, Sales Nav). /li /ulpb3. Paid Media Performance (The Accelerator) /b /pulliAct as the \"Orchestra Conductor\" to manage resources (freelancers, agencies, or self-execution) in paid campaigns. /liliIf a channel works (Ads, Social, Display), your job is to scale it to feed the machine. /li /ulpb4. Virality Content (Inbound) /b /pulliCreate a content machine that acts as a permanent lead magnet. /liliExploit our 50k user database to generate reactivation and referrals.br/li /ulpbWhat will you do with all that traffic? (PLG Conversion) /b /ppbr/ppCapturing traffic wildly is useless if the bucket is leaky. /pullibFrom Traffic to Activation: /b Ensure visit volume turns into activated users (PLG) through impeccable, automated onboarding. /lilibFeeding Sales: /b Identify high-value bPQLs (Product Qualified Leads) /b from the crowd and hand them to the sales team on a silver platter. /li /ulpbr/pp Profile we are looking for /ppbr/pullibBuilder Hacker: /b Total execution mindset. If the channel doesn't exist, you build it. If it exists, you optimize it. /lilibData-Driven Mindset: /b Analysis is your superpower. You know which channel brings ROI and which is just vanity. /lilibPLG SaaS B2B Experience: /b You understand how to scale traffic in environments where the product is the growth engine. /lilibTech Mastery: /b You aren't scared of tech stacks, automation, or new AI tools. /lilibProfessional English: /b Mandatory to lead expansion and capture traffic in international markets. /li /ulpbr/pp⭐ We will highly value /ppbr/pulliPrevious experience or background in the bLegal Sector /b. /liliProven experience in Inbound and SEO. /liliMastery of bMarketing Automation /b tools. /liliMastery of bProspecting Tools /b (Apollo.io, Hunter.io, LinkedIn Sales Nav, Genesy, etc.). /li /ulpbr/p

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