OverviewYou want to be part of a bold and inclusive team of digital entrepreneurs, designers, analysts, and engineers, working together to create a better and more sustainable life at home for hundreds of millions of customers around the world. You are passionate about customer‐centric and personalised marketing, with a strong interest in the AdTech and growth landscape, including paid media platforms and integrated search. You are driven by understanding customer needs, behaviours, and motivations, and enjoy using data, technology, and creativity to deliver relevant, seamless customer experiences across the full customer journey. You are an inclusive and enabling leader who builds trust and creates the conditions for teams to do their best work. You encourage experimentation, continuous learning, and improvement, and care deeply about both performance and well‐being. You naturally take a holistic and strategic view, defining and communicating clear product and growth strategies while also feeling comfortable leading execution across budgets, global roadmaps, and complex cross‐functional initiatives. You lead with IKEA values at heart, living our culture of togetherness, curiosity, and a strong commitment to creating positive impact for customers, people, and the planet.
What makes you a great fit
Product & Leadership
Agile product mindset with a strong focus on experimentation, iteration, and outcomes
Proven experience defining product vision, roadmaps, and backlogs based on business value
Inclusive leadership style with experience leading large, distributed teams
Ability to operate and deliver impact in complex, global organisations
Strong stakeholder management skills, including collaboration with agencies and partners
Track record of delivering high‐impact digital products
Marketing Acquisition & Growth
Strong technical expertise in acquisition and performance marketing, including paid media (search, social, programmatic, retail media)
Solid understanding of SEO, with knowledge of GEO and the growing role of AI‐driven search technologies
Full‐funnel perspective, understanding the interplay between paid, owned, and earned media
Experience managing and optimising large marketing budgets with measurable performance impact
AdTech, Data & AI
Experience defining AdTech stack strategy, roadmaps, and use cases
Hands‐on experience with modern AdTech platforms (DSPs, CDPs, ad servers, tagging frameworks)
Platform expertise across Google Marketing Platform, Meta, TikTok, or similar ecosystems
Strong data literacy with experience in performance measurement (attribution, MMM, tracking)
Good understanding of how AI/ML is applied in marketing (e.g. bidding, optimisation, personalisation)
Experience with Adobe ecosystem (AEP, AJO, CJA) is a strong advantage
Your responsibilities
Drive digital transformation across global and local markets within AdTech and media, focusing on scalability and customer value
Harmonise the global AdTech landscape by defining and delivering scalable, high‐quality marketing acquisition products
Own the end‐to‐end product lifecycle for marketing acquisition products — from strategy and prioritisation to delivery, optimisation, and value realisation
Lead and guide agile, cross‐functional teams, creating clarity, focus, and measurable outcomes
Own prioritisation and delivery aligned with business objectives and OKRs, ensuring measurable impact
Shape and evolve ways of working across markets, including the future agency model and partner ecosystem
Drive innovation within marketing acquisition by leveraging data, AdTech, paid media, integrated search, and AI capabilities
Together as a teamAt Group Digital, Growth & Marketing, we set IKEA's digital agenda and drive the transformation of future marketing. Through innovation and collaboration, we build digital products and capabilities that enable effective, scalable, and personalised customer engagement. Within Marketing Activation, we focus on reaching new customers while deepening relationships with existing ones — driving engagement, loyalty, and love for the IKEA brand.
Location and applicationThis role will be based in Madrid. We operate a hybrid working arrangement where our teams work 3 days per week in the office and 2 days from home. Our office is based at Av. de Matapiñonera, 9, 28703 San Sebastián de los Reyes, Madrid, Spain. Applications will be open until at least 2nd May. Please contact Kate Nash at kate.nash@ingka.com with questions regarding the recruitment process or other practicalities.
Internal title: Product Manager
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