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JR0092987**Agency :**Havas Market**Job Description :**The Retail Media & Commerce Lead will support the evolution and execution of integrated Retail Media, Commerce and Marketplaces initiatives across clients and internal teams. Positioned as a senior hybrid expert, this role bridges media, content, commercial performance, and marketplace operations.
The Retail Media & Commerce Lead is responsible for designing data‑driven strategies, driving performance excellence, and enabling best‑in‑class activation across Retail Media and eCommerce environments. This role influences capability building, supports cross‑functional alignment, and enhances client outcomes through strategic depth and operational expertise.**Key Responsibilities****1. Strategy & Client Advisory*** Develop and refine integrated strategies across Retail Media, eCommerce, content, and digital shelf.* Present innovations, new platform features, and best practices across Retail Media and marketplace environments (Amazon, marketplaces, eRetailers).* Educate and support clients on key commerce levers: digital shelf optimization, content quality, conversion drivers, ratings & reviews, and product experience.* Deliver data‑driven, full‑funnel strategies that connect brand visibility with commercial impact.* Contribute to ecommerce consulting projects: audits, assortment reviews, content evaluations, and competitive benchmarking.* Support Business Development in crafting strong 360° proposals for prospects.* Build trusted relationships with clients, understanding their business objectives to recommend impactful growth opportunities.**2. Retail Media & Commerce Operations Excellence*** Guide the planning and oversight of campaigns across Amazon Ads, Retail Media Networks, and conversion‑focused performance channels.* Ensure alignment between media, ecommerce, content, and data teams for seamless execution.* Support advanced reporting and insights development with Data teams (dashboards, forecasting, attribution).* Monitor performance across key KPIs:
+ **Media:** ROAS, CTR, CR, New‑to‑Brand
+ **Commerce:** Share of Search, Buybox %, availability, content health score, pricing competitiveness* Drive continuous improvement in processes, activation frameworks, and tool adoption.**3. Internal Capability Development*** Mentor teams across Retail Media and Commerce disciplines to elevate expertise and execution quality.* Help maintain documentation, playbooks, best practices, and cross‑discipline learning.* Collaborate closely with the Chapter to ensure strategic cohesion, operational maturity, and excellence in delivery.* Contribute to financial tracking for the discipline (performance, billings, revenue opportunities).**Required Qualifications****Experience*** 5–8+ years in **Commerce, Retail Media, Marketplaces, Digital Shelf, or Digital Trade Marketing**.* Hands-on experience with Amazon Ads, Criteo, RMNs, and marketplace/eRetail platforms (Seller/Vendor Central, retailer platforms).* Familiarity with SaaS commerce tools such as **AMC, Pacvue, Skai, Funnel, Helium10** or similar platforms.* Experience working across media, content, and ecommerce operations.**Skills & Competencies*** Strong understanding of the Retail Media + Commerce ecosystem.* Analytical mindset with the ability to turn insights into actionable recommendations.* Excellent communication and data storytelling skills.* Ability to collaborate across disciplines and influence without direct authority.* Commercial awareness, growth mindset, and passion for innovation.* Strong organizational skills and ability to support cross-team coordination.* Fluent in English;
French is a plus.**Contract Type :**Permanent**Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.**Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. **Life at Havas**We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.**Havas Media Network**We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. **Havas Creative Network**At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. **Havas Health**Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. xhfqzwm With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.
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