Welcome to this recruitment process with Vueling! Applying is your first step to have the opportunity to join the first Top Employer airline in Europe. We hope the information you find here encourages you to apply so we can get to know you and stay connected.
Let’s start by getting to know us better!
At Vueling, we love to make things happen. We always do our best to go one step further and do it better. We invite our people to celebrate their unique strengths, work as a team to overcome challenges and achieve their goals for the greater good.
Our team is made of great professionals. Great and passionate people who collaborate, support and complement each other's skills.
We are one of Europe's leading low‑cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.
Job Purpose
Define and scale up Vueling’s ancillary and loyalty ecosystem across customer touch points and distribution channels. The role drives revenue growth, customer retention and differentiation by evolving the ancillary portfolio, strengthening Vueling Club and Avios value propositions, and developing new commercial models such as membership, discount and loyalty‑linked products.
Acts as a strategic integrator, since the role translates commercial priorities into scalable product, distribution and customer value capabilities; leveraging data, experimentation, pricing, personalization and cross‑functional coordination to ensure portfolio performance, customer relevance and long‑term strategic fit.
Main Accountabilities
* Drive the ancillary and loyalty strategy to deliver sustainable revenue growth, increased customer engagement and stronger repeat business.
* Ensure the ancillary portfolio and loyalty propositions are continuously optimized through customer insight, market understanding, performance monitoring and stakeholder collaboration.
* Ensure full visibility of ancillary and loyalty performance metrics, including uptake, penetration, yield, profitability and engagement, enabling timely prioritization and adaptation.
* Drive the development of relevant, differentiated and scalable ancillary products, optional services, bundles and loyalty propositions across the customer journey.
* Support Vueling Club and Avios commercial objectives through clear strategy, stronger customer value and effective integration into the commercial ecosystem.
* Embed test‑and‑learn principles into product design, pricing, bundling, positioning and loyalty mechanics, ensuring experimentation is measurable, repeatable and action‑oriented.
* Ensure ancillary and loyalty platforms, tools and processes are scalable, reusable and aligned with long‑term technology and business strategy.
* Align ancillary and loyalty priorities, technology development and commercial execution through joint planning, governance and shared accountability.
Main Responsibilities
* Define and execute the ancillary products and loyalty strategy across Vueling’s commercial ecosystem.
* Own the roadmap for ancillary products including bags, seats, priority services, bundles, flexibility products and future non‑ticket revenue opportunities.
* Define and evolve the loyalty value proposition across Vueling Club and Avios‑related initiatives, ensuring alignment with customer needs and business objectives.
* Drive Avios‑related product development and commercial integration, including points‑based loyalty opportunities, partnerships and future co‑brand or membership‑related propositions.
* Lead the development of all engagement strategies to increase repeat purchase, loyalty and competitive relevance in key markets.
* Oversee the full product lifecycle across ancillary and loyalty products, from ideation and business case development through launch, optimisation and retirement.
* Develop and maintain clear KPIs, performance monitoring and prioritisation frameworks for the ancillary and loyalty portfolio.
* Coordinate go‑to‑market planning and cross‑functional execution with Brand, Marketing, Revenue Management, Sales, Operations, Customer, Digital, Technology and Product teams.
* Build, lead and develop a team of product managers and analysts to drive category strategy, portfolio performance and continuous improvement.
* Ensure a strong understanding of systems, operational processes and platform constraints to assess feasibility, manage trade‑offs and identify scalable alternatives.
Main Relationships
* Technology / Product: to define and deliver scalable ancillary and loyalty capabilities aligned with roadmap priorities and platform evolution.
* E‑Commerce / Digital: to ensure effective presentation, distribution and optimisation of ancillary and loyalty products across owned digital channels.
* Revenue Management: to align pricing logic, commercial priorities and performance optimisation opportunities.
* Customer and Operations: to ensure ancillary and loyalty propositions are operationally viable and supportive of customer experience.
* Brand and Marketing: to support positioning, communication and go‑to‑market execution.
* Analytics Team: to ensure transparent performance measurement, customer insight generation and actionable reporting.
* IAG Group Airlines and Operating Companies / External Partners: to coordinate delivery and performance of Avios, membership, co‑brand and other ancillary propositions.
Education
* Bachelor’s degree in Business, Engineering, Economics, Marketing or related disciplines
* Postgraduate education or Master’s degree is desirable
* Deep knowledge of ancillary revenue models, product lifecycle management and customer value creation
* Strong understanding of loyalty economics, retention drivers and points‑or membership‑based engagement models
* Solid understanding of commercial performance measurement and data‑informed decision‑making
* Working knowledge of cross‑functional collaboration between business, technology and product teams
Experience
* Minimum of 5 years’ experience in ancillary products, loyalty, product management, commercial strategy or related roles
* Minimum of 4 years’ experience in leadership roles managing multidisciplinary teams
* Proven experience defining, launching and scaling commercial products or customer propositions
* Demonstrated ability to lead cross‑functional teams and align diverse stakeholders around shared objectives
* Experience developing business cases, roadmaps and KPI frameworks
* Experience managing revenue‑generating products across multiple markets or customer segments
* Experience collaborating closely with commercial, digital, operational and technology teams
* Experience managing external vendors or strategic partners is desirable
* Experience managing or contributing to CapEx and OpEx budgets
Competencies
* Leadership
* Strategic Capacity
* Influence
* Commercial mindset
* Organisation & Planning
* Analytical thinking
* Customer orientation
Languages
English/Spanish Proficiency
Location
Barcelona, Viladecans - Spain
We are the only Top Employer airline in Europe. For the second year running, Vueling is the only European airline and the only low‑cost airline in the world to obtain this certification. The Top Employers Institute programme certifies organisations based on the participation and results of their HR Best Practices Survey. This survey covers six HR domains consisting of 20 topics including People Strategy, Work Environment, Talent Acquisition, Learning, Diversity, Equity & Inclusion, Wellbeing and more.
🟡 #FlyToYourFullPotential
Every single person who works with us is unique. Join us is accepting the invite to fly to your full potential through self‑development and pursuing your professional passion. Our employee value proposition and benefits include staff travel, discounts, a flexible working model, and more! Want to learn more? Click here.
🟡 Our Culture
We thrive on teamwork and collaboration. Joining our team means being part of a cohesive unit that works together, shares knowledge, and supports each other.
Our positive working atmosphere is unique and essential to our productivity and growth. You'll be surrounded by diverse and dynamic professionals. We are passionate about what we do: Connecting People and Places! Learn more about our Mission, Vision, & Values.
🟡 Our Recruitment Process
Your experience as a candidate is critical for us. We firmly believe that understanding our process will alleviate anxiety and ignite your passion for this extraordinary experience! Please take a closer look at how our process works.
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