LHC International Southern Europe is a specialised Executive Search boutique focused on Hospitality and Real Estate. Our work centres around identifying and appointing senior leaders and key executives who drive sustainable growth, operational excellence, and long-term asset value. Aunque la experiencia profesional y las cualificaciones son principal para este puesto, asegúrese de comprobar si posee las habilidades interpersonales preferibles antes de solicitar, si se requieren. We have been retained exclusively to source the best possible candidates for the following role: COMMERCIAL DIRECTOR SPAIN (reporting to the General Manager) Location: Andalusia, Mallorca or Barcelona Role Overview: We are seeking a highly strategic and results-driven Commercial Director to lead the ultra-luxury hotel’s overall revenue generation strategy across Revenue Management, Sales, Marketing, and PR. This role is instrumental in driving top-line performance, strengthening brand positioning, and ensuring a cohesive commercial approach aligned with ultra-luxury standards. Key Responsibilities: Commercial Strategy Define and execute the hotel’s integrated commercial strategy. Identify growth opportunities across key markets and segments. Ensure brand consistency and positioning across all channels. Revenue Management Oversee pricing, inventory, and distribution strategies. Analyze market trends, demand patterns, and competitive set. Drive performance across key KPIs: RevPAR, ADR, Occupancy, GOP. Lead budgeting and forecasting processes. Sales Lead and develop the sales team across segments (Leisure, Corporate, MICE, Consortia). Build and maintain strong relationships with key accounts and partners. Represent the hotel at industry events, trade shows, and roadshows. Marketing Develop and execute the marketing plan (digital and offline). Oversee website performance, SEO/SEM, CRM, and social media. Drive brand campaigns, launches, and activations aligned with luxury po