Publicis Groupe, the world's second-largest communications group, is a solutions platform present in over 100 countries. Do you want to learn more about the agency, brand, or area of expertise for this role? Keep reading!
Starcom, the Human Experience Company, is one of the agency brands within Publicis Groupe. It is a renowned media communications agency that believes in the power of combining people and technology to create experiences that resonate with audiences and deliver brand actions. Experiences are the human side of data-driven, tech-fueled marketing. We are passionate about leading our clients boldly into the future. With over 5,000 employees worldwide, Starcom partners with leading marketers and emerging brands, including Airbnb, Coca-Cola, Stellantis, Kellogg's, Samsung, Puig, Visa, and others.
We are the Citizens of Starcom: Brave, Kind, Inclusive, and Resilient. Join us!
You will be part of the exclusive client services team for a major global automotive group. Reporting to the Account Manager, you will be responsible for daily account activities and must be familiar with all media strategy and results details.
Your responsibilities will include:
1. Developing and executing various media planning scenarios based on objectives and strategies.
2. Extracting insights and providing recommendations based on campaign KPIs.
3. Collaborating with the media team on daily responsibilities.
4. Managing scheduling, posting, tracking of ads, and compiling weekly performance reports.
5. Utilizing planning tools to optimize campaign performance and staying updated on new technologies.
6. Maintaining relationships with media representatives.
7. Managing media budgets.
8. Ensuring high-quality work output.
What we’re looking for:
* At least 3 years of experience in online and traditional media planning within an agency setting.
While managing 360 media campaigns, offline media knowledge is a plus due to the brand's strong presence in those channels.
Bachelor’s degree in advertising, marketing, or a related field.
Proficiency in English (minimum B2 level) will be evaluated during the interview.
Excellent presentation, negotiation, communication, and interpersonal skills.
Comprehensive knowledge of interactive and offline marketing concepts and practices.
Required software skills include InfoSys, InstarAnalytics, comScore, DoubleClick Campaign Manager, Facebook Ads Manager, among others.
Strong analytical and mathematical skills.
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