ABOUT ICE CREAM
We spark moments of happiness for people and within the communities where we operate. As ice cream makers, we are serious about happiness. With warm hearts, we create the coolest products. We are the proof that an unbroken chain of happier people works - for a happy planet and winning smiles. As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come, with our people and planet first.
We have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), in over 60 countries.
All driven to spread happiness through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.
JOB PURPOSE
This is an exciting role to lead and raise the consumer digital experience, maximizing the impact of our brands through digital excellence, social community growth, digital partnerships, and building digital capabilities. The role will work very closely with the Marketing Team, agencies, and partners to shape and land digital strategy, elevate the impact of our brands in digital, and ensure executional excellence of key projects in innovative and impactful ways across the digital ecosystem.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
* Responsible for building Digital Strategy and the Digital Transformation agenda for our Ice Cream brands in Spain.
* Responsible for building capabilities to pioneer in the consumer market while replicating best practices across brands with speed and agility.
* Responsible for raising the bar in digital excellence, ensuring we are top of class in digital mandatories, deploying DBA’s effectively, being effortless to buy & always on through performance marketing, maximizing ROI, and evaluating digital activities.
* Responsible for strengthening and ensuring brand consistency across digital platforms (search, social, connected packs, QR codes, and beyond) and elevating the consumer experience through seamless journeys.
* Drive creative transformation and set new tools & digital brand activations (including AI, creative technology, pilots) to strengthen our brands and appeal to audiences.
* Lead social media strategy, community building, and partnership development to extend digital reach, working with digital specialists and brand managers.
* Work closely with digital and creative agencies, media teams, and project leaders to shape impactful projects.
* Lead digital performance marketing and data analytics initiatives.
* Optimize media and execution mix using data and digital tools to deliver seamless consumer experiences across touchpoints.
* Identify opportunities for innovation and cultural relevance to ensure brands stand out in culture.
* Guard the tone of voice of our brands online and build engaged communities through social media.
* Inspire and empower marketing teams with digital best practices and capabilities.
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
* Passionate team builder with a focus on growth and digital excellence.
* Proactive doer who leverages emerging trends and technologies.
* Curious about creative technology and digital innovation.
* Food lover, especially ice cream, with an understanding of related trends.
* Knowledge of pop culture and demographics to forge authentic partnerships.
* Strong leadership and people management skills.
* Resilient, self-motivated, and a quick learner.
Skills
* Deep expertise in digital marketing, community engagement, and partnerships.
* Strategic thinker with business acumen and brand development skills.
* Experience briefing and managing creative agencies for impactful outputs.
* Ability to manage within a matrix organization.
El anuncio original lo puedes encontrar en Kit Empleo: https://www.kitempleo.es/empleo/211285156/q-966-digital-marketing-ic-viladecans/?utm_source=html
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