The Global Brand Director will be responsible for driving the pre-commercialization and commercialization strategies, leading the development and execution of the commercialization plan in close collaboration with the Global Specialty Care TA cross-functional team, the Global Medical and Scientific Affairs team, and supporting in-country sales and marketing efforts.
This role will oversee daily brand operations, including strategic and tactical plan development, branding and creative activities, strategic communication, budget management, and KPI monitoring.
This is a remote position, open to candidates located anywhere in Europe.
This is an individual contributor role.
Key Responsibilities:
* Lead the Olezarsen brand in partnership with the VP Head of Immunology and Specialty Care to ensure a successful launch and strategic development, supporting product potential and country activities.
* Develop and coordinate global cross-functional brand strategies, positioning, communication, congress strategies, KOL management, geographic expansion, and training plans across all regions and markets, integrated into the Global Commercialization Plan.
* Manage daily brand marketing activities aligned with milestones, budgets, and KPIs.
* Lead global teams including representatives from Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, and Finance, ensuring alignment with the brand strategy.
* Partner with the VP Head of Immunology & Specialty Care portfolio CAT Lead on daily activities and processes (e.g., LRP, EPR, SPR, ExCom reviews, CEO meetings).
* Build strong relationships with affiliates to gather insights, provide strategic guidance, and support local launch preparations.
* Engage with external stakeholders like KOLs to establish a solid foundation for Olezarsen's success.
* Control external expenses related to promotion and advertising, ensuring alignment with budgets and financial forecasts.
* Represent the commercial function in the Core Asset Team (CAT), working with peers to ensure synergies and address challenges.
* Coordinate with Ionis, the commercialization partner, to maximize global potential.
* Operate ethically, adhering to Sobi's values and SOPs, with ongoing training on regulations and policies.
* Perform additional duties as assigned.
Qualifications:
* University degree in medical/science-related field.
* Proven experience in global prelaunch and launch activities in rare diseases, preferably in immunology.
* At least 5 years of strong brand management experience in global or leadership marketing roles.
* Project management skills and results-driven mindset.
* Experience managing multi-stakeholder projects on time and within budget.
* Additional experience in sales, market analytics, and business intelligence is a plus.
* Ability to manage external consultants and agencies.
* Customer relationship management experience.
Personal Attributes:
* Alignment with Sobi's values: Care, Ownership, Ambition, Urgency, Partnership.
* Cultural awareness and experience working across cultures.
* Analytical thinking skills.
Additional Information:
All employees should demonstrate behaviors aligned with Sobis core values. Join us to make a difference for those affected by rare diseases.
Why Join Us:
We are a global company committed to societal impact, with over 1700 employees across more than 30 countries. We foster a culture of empowerment and innovation, aiming to make medicine more accessible and improve patients' lives. We offer competitive benefits to support our staff's health and happiness.
Sobi Culture:
We challenge the status quo, driven by the challenges faced by patients with rare diseases. We focus on research, partnerships, and innovative solutions to meet their needs and enable sustainable growth.
Equal Opportunity Employer:
Sobi is committed to diversity and prohibits discrimination of any kind. We provide reasonable accommodations for qualified individuals with disabilities or veterans upon request.
Remote Work: Employment Type:
Key Skills:
Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding
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