Overview
REPORTING TO: MANAGING DIRECTOR - IBERIA
ACCOUNTS: RETAIL CUSTOMERS + CONVENIENCE CHANNEL + FIELD SALES AGENCY
LOCATION: MADRID
Know where Brazil, Philippines and Sri Lanka are on the map? Good. Know what a coconut looks like? Even better! Are you hard-working with a passion for GROWTH and a go-getter personality? YOU’RE HIRED. Well, not quite… Vita Coco, the pioneer in coconut water and the #1 selling coconut water in US, UK and Germany, is a passionate, fun-loving brand in one of the world’s fastest-growing categories. Beyond its impressive natural hydration and functional benefits, Vita Coco has built a real following in popular culture with celebrities, professional athletes, top-selling musicians, and many more.
With our Global Head Office in New York & our Supply Chain division in Singapore, the London-based business is responsible for developing the EMEA market. We have a team in Germany, with an office in Hamburg and now growing our team in Spain, with an office in Madrid. We’re a dynamic business that has created one of the most successful new subcategories in healthy non-alcoholic beverages. Our ambition is to become a truly sustainable ‘better for you’ beverage company. In 2019 we are really proud to have received our B-Corp certification and be an active player in the movement of using business as a force for good across our environmental, community, and employee footprint. And in 2021, we completed our IPO on the NASDAQ market and now trade under COCO.
This is a really exciting opportunity to be part of a rapidly growing company and play a key role in the fast development of our business in Spain. We are now looking for an ambitious, audacious, energetic and highly motivated Key Account Manager who is ready for this very unique professional challenge.
In a Nutshell, You Will Be Responsible For
* Re-launching Vita Coco in Spain with a bang. This will be a hands on, start-up-feel role in Spain (with non-start up budget and backing!).
* Deliver the Sales and Profit targets for Spain with full P&L ownership and budget management.
* Accelerating our performance in the strategic Retail channel through growing our product & format range, our distribution and our visibility across the country with special focus on the top 350 “hero stores” (Madrid, Barcelona, Málaga, Valencia and Balearics).
* Within our existing Retail National Accounts - Carrefour, El Corte Inglés, Eroski-Caprabo & Alcampo - you will support the Iberia Managing Director in expanding distribution & SKUs listings, and maximising brand visibility (shelf, brand displays and brand coolers).
* Win new Retail Regional Accounts as Ahorramás, Bon Preu, Consum, Gadisa, Grupo MAS, masymas, etc.
* Win new regional distributors to reach the convenience stores of the different key regions for the brand (ie: Don Pin in Madrid).
* Develop engaged relationships with your customer’s counterparts.
* Being on the front line of retail, unlocking opportunities before other brands can secure them and finding new / exciting ways to elevate the brand presence & performance.
In More Detail, This Means
* Drive distribution, visibility and ROS across the retail channel, both for local consumers and for tourists, setting and monitoring KPIs to ensure the growth plans are achieved.
* Effective evaluation of the business performance, the promotional activity and the return of the investment, developing recommendations to accelerate results.
* Collaborating with the Senior Brand Manager based in Madrid to bring to life Vita Coco in high-visibility accounts.
* Building relationships UK and Germany teams: Sales, Supply Chain, Marketing, Finance & Human Resources.
* Building strong relationships with the external Field Sales team and the Coordinator, participating in KPIs setting and tracking, keeping them motivated & engaged.
* Utilising customer systems and market data to maximise our sales growth influencing promotions, distribution and availability.
* Effective internal & external communication of business performance, recommending specific actions to accelerate results.
* Constantly monitor market trends, competitor activities and customer / trade trends to inform our business decisions.
* Participate in different Trade / Consumer fairs in which we can truly show-case the magic of Vita Coco, creating very special connections with consumers and customers.
The job description is not exhaustive, and the post holder will be required to undertake other duties in line with their ability and the changing needs of the business.
Preferred Knowledge, Skills & Experience
* At least 3 years of experience as key Account Manager working with both National and Regional retail customers.
* Experience working with regional distributors with reach to the convenience stores of the different regions (ie: Don Pin).
* A strong existing network and a track record of driving growth in Beverage industry is essential.
* A passion for selling; comfortable negotiating and influencing buyers.
* Strong commercial & numerical acumen; performance analysis is a key part of the role.
* Experience as Field Sales and/or as manager of a team of Field Sales (within the same company or through an external agency), will be a plus.
* Mindset and attitude: High energy and entrepreneurial spirit with a proactive, results-driven approach. Thrives on challenges and embraces fast paced environments.
* Must be innovative, resilient, accountable, and a strong team player with a positive, "can-do" mindset
* Power user of M365 suite including MS Excel and PowerPoint.
* Fluency in Spanish and English; Portuguese will be a plus.
* Willingness to travel around Spain and to the London office when needed.
* And of course, a love of all things coconuts!
COCO PERKS
* 30 days holiday
* Additional day off on your Birthday
* 5 Volunteer days
* 3 days a week in the Madrid office (Tuesday, Wednesday, Thursday)
* Flexible hours + early Friday finish (2pm)
* Wednesday free office lunch provided
* Free Vita Coco Products
* Private health insurance (Sanitas)
* ClassPass Gym Credits
* Bonus - All our permanent employees are entitled to a discretionary bonus
The Vita Coco Company is committed to the principles of equal employment. We believe in building a diverse and inclusive culture and a positive employee experience and are dedicated to equal employment opportunities regardless of race, including colour, nationality, ethnic or national origin, age, disability, gender or gender reassignment, religion or belief, sex or sexual orientation, marital/civil partnership, pregnancy, and maternity. We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process.
#J-18808-Ljbffr