Regional Amazon Sr Associate Digital Marketing (Temporary Assignment)
Join to apply for the Regional Amazon Sr Associate Digital Marketing (Temporary Assignment) role at Mattel EMEA.
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team : We have a fantastic opportunity for a Digital Marketing expert to join the regional Amazon Digital team, on a temporary assignment. Reporting to the Amazon media manager, you'll join a high performing team of 3 and focus on planning and executing the Amazon DSP and search strategy across EU5 markets. You will work closely with the Amazon category team to reflect the brand priority into media strategy, as well as the local digital team, our partner agencies, and Amazon.
The Opportunity : You’ll be responsible for bringing digital expertise to the team to ensure effective, creative, and efficient implementation of Mattel’s brand strategies and plans, with a focus specifically on Amazon Digital Marketing. We’re looking for an individual with a strong passion for cross-collaboration, who can effortlessly partner with Brand Managers, Sales teams, and external agencies.
What Your Impact Will Be
* Support planning and executing media (DSP and search) strategy across EU for our brands.
* Manage implementation and brief of local and regional DSP campaigns across the funnel for all brands, working closely with local teams, Amazon Category Managers, Key Account Managers, creative agencies, Amazon team, and viewability suppliers.
* Coordinate with local digital teams to align on regional strategy while integrating their local needs into the plans.
* Guide and implement digital media best practices (tagging, ad serving, naming conventions).
* Support the improvement of media quality KPIs (viewability, brand safety, invalid traffic).
* Brief and implement search campaigns via external agencies.
* Define strategy for keywords and optimize performance to win share vs competitors.
* Update campaigns based on product availability and business needs.
* Drive sales incrementality through focused implementation.
* Support strategies to increase visibility on competitor searches/pages.
* Lead optimization of Amazon media placements to enhance campaign relevancy and performance KPIs.
Use consumer insights & analytics capabilities (Amazon Marketing Cloud, eStore check, Vendor Central, Profitero, Tableau) to build recommendations.
Analyze results based on KPIs and present plans to broader teams.
What We’re Looking For
* Bachelor’s or master’s degree in Marketing, Digital Marketing, or related fields.
* Minimum 2-3 years of experience in Marketing, ideally in Digital.
* Prior experience with Amazon is highly advantageous.
* Strong Microsoft Excel skills and proficiency in Microsoft Office (Word, PowerPoint, Project).
* Analytical skills.
* Learning agility & creativity skills.
* Organizational skills & attention to detail.
* Curiosity and eagerness to challenge the status quo.
* Team player.
* Multicultural mindset and ability to work cross-culturally.
* A passion for all things Digital.
* Fluency in English.
Don’t meet every requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we still encourage you to apply. You may be just the right candidate for this or other roles.
How We Work
We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. Our behaviors include:
* We collaborate : Being part of Mattel means working as one team with shared values and goals. Partnership is our process and our collective capabilities are our superpower.
* We innovate : We aim to find new and better ways to create innovative products and experiences. We welcome new ideas and value initiatives that challenge conventional thinking.
* We execute : We strive for excellence and pursue best-in-class outcomes, with accountability and ownership.
Our approach to flexible work is designed to empower growth, optimism, and wellbeing, combining in-person collaboration with flexibility to optimize performance and connection.
Who We Are
Mattel is a leading global toy and family entertainment company with iconic brands like Barbie, Hot Wheels, Fisher-Price, and more. We engage consumers through toys, content, digital, and live experiences, sold worldwide in collaboration with leading retail and ecommerce partners. Founded in 1945, we are proud to be a trusted partner in empowering generations.
Mattel’s workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and others.
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Mattel is an Equal Opportunity Employer. We welcome all applicants and consider all qualified candidates without regard to race, ethnicity, religion, gender, sexual orientation, veteran status, disability, or other protected categories.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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