**The Estée Lauder Companies Inc.**is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M-A-C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
**MISSION**
Develop & follow-up of Top Clients promotional plan together with Key Account Managers, E-KAMs & the brands
Calendarization & follow-up GWP by client/brand & develop special promotions for top clients
Creation, calendarization and follow up of POP materials
Manages and control TM Budget of assigned customers
Analyze promotional activity, visibility campaigns in Top Retailers & market trend and use knowledge to build actionable plans, based on data
Elaborate BA´s route, scheduling the cabines per customer, the weeks of support and the special actions in POS for each week and person.
**KEY ACTIVITIES**
**Analyze** **promotional** activity, **visibility** campaigns in Top Retailers & **market** **trend** and use knowledge to build actionable plans
- Generate & share retail, market & competitor dynamics knowledge with Brand owners to improve future marketing plans
- Implement reports on the effectiveness of campaigns, areas of concern, new innovations and ability to achieve business targets
- Collects feedback from Sales team on customers execution & trends
- Understands competitive landscape and trends in markets, informs brand and commercial team on competitors' activity to develop mitigation plan
**Develop** & follow-up of Top Customers **promotional** **plan** together with Key Account Managers, E-KAMs & Brand Owners
- Builds a detailed animation and promotional calendar by Retailer, including product launches and special events, iterates with Key Account Managers. Drives retailer differentiation
- Contributes to Retailer discussion material preparation
- Monitors execution and results (timing, quality, cost) in order to constantly keep adjusting and improving plans with a ROI mentality.
- Creating and maintaining a memorable customer experience.
Forecast & follow-up **GWP & POP materials by client/brand**& develop special promotions for top clients
Manages and control **TM P&L; budget** of Top Retailers & Monthly report of estimates, accruals and invoices with the finance and accounting department.
Drive **strategic category growth**agreements and plans with key retailers
- Detect market opportunities and work with TM Manager to create ad-hoc proposal for Top Customers to win market share and expand the category