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Sdr / lead generation specialist

Vigo
Prodalim Group
De 30.000 € a 50.000 € al año
Publicada el Publicado hace 8 hr horas
Descripción

As a Sales Development Representative you will play a critical role in driving business growth by identifying, qualifying, and nurturing new business opportunities. We are looking for a highly motivated individual who not only excels in traditional lead generation methods but is also proficient in using AI-powered tools and platforms to enhance outreach and prospecting effectiveness.

This is a unique opportunity to be part of a collaborative, international team where innovation, sustainability, and customer excellence are core values.

KEY RESPONSIBILITIES

* Identify and research potential customers within the food and beverage industry, including manufacturers, bottlers and brand owners.
* Utilize AI tools (e.g., ChatGPT, Clay, Apollo, Lusha) to streamline lead sourcing, segmentation and qualification.

Outreach & Engagement

* Execute personalized outbound email and LinkedIn campaigns using AI-assisted tools.
* Develop scripts and messaging optimized by AI to secure discovery calls or meetings for the sales team.

Lead Qualification & Handover

* Qualify leads based on product fit, volume potential and regional requirements.
* Ensure timely and structured handover of qualified opportunities to the relevant sales managers or regional teams.
* Maintain accurate and up-to-date lead information in Prodalim's CRM system (e.g., Salesforce).
* Use AI-powered dashboards and reporting tools to track and improve lead conversion performance.
* Partner closely with sales, product, and marketing teams to align on key growth objectives.
* Contribute to the continuous improvement of lead generation processes by recommending new AI technologies and workflow optimizations.

EXPERIENCE & QUALIFICATIONS

* Bachelor’s degree in Business, Marketing, Food Technology or a related field.
* 2+ years of experience in lead generation, sales development, or business development—in B2B or the F&B sector.
* Proficiency in AI tools for lead generation is required (e.g., ChatGPT, Clay, Instantly.ai, Sales Navigator).
* Experience with CRM platforms (e.g., Salesforce, HubSpot).
* Strong analytical skills and ability to interpret prospecting data to make informed decisions.
* Excellent English communication skills (spoken and written); other languages are a plus.
* Preferably - experience in ingredients

PREFERRED SKILLS

* Experience working with international or multicultural teams.
* Knowledge of the fruit juice / concentrate or ingredients market.
* Familiarity with digital marketing automation and lead nurturing techniques.
* Ability to manage multiple projects simultaneously in a fast-paced environment.
* Languages : Bilingual English and Spanish

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Research, Sales, and Marketing

Food and Beverage Services, Food and Beverage Manufacturing, and Transportation, Logistics, Supply Chain and Storage

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