PWe are Grupo Starcasino, a leading company in the online gaming sector, with an international presence and continuous growth. Our mission is to attract and retain players by offering safe, innovative, and high-quality experiences. /ppTo further consolidate our expansion, we are looking for a Senior Paid Media Programmatic Specialist who is highly hands-on and an expert in performance marketing, to manage Google Ads, Meta Ads, and programmatic platforms focused on user acquisition and ROI optimization. /ppResponsibilities /pulliPlan, execute, and optimize daily Paid Media campaigns across: /liliGoogle Ads (Search, Display, YouTube, Performance Max). /liliMeta Ads Manager (Facebook/Instagram). /liliDSPs (DV360, The Trade Desk, Xandr, Amazon Ads). /liliDrive new player acquisition through multichannel performance strategies. /liliDefine audiences, retargeting, and lookalike strategies to increase conversions. /liliMonitor and optimize CPI, CPA, LTV, and ROAS. /liliCollaborate with CRM, analytics, and product teams to maximize full-funnel profitability. /liliEnsure compliance with advertising regulations in the online gaming sector across different markets. /liliPrepare detailed reports with insights and actionable recommendations. /li /ulpRequirements /pulli4–6 years of experience in Paid Media / Programmatic within gaming, betting, e-commerce, or high-volume apps. /liliAdvanced knowledge of Google Ads, Meta Ads, and DSPs (DV360, The Trade Desk, etc.). /liliExperience managing large budgets and international campaigns. /liliStrong command of GA4, Tag Manager, pixels, and Conversion API. /liliResults-driven mindset with a strong focus on performance and business metrics (ROI, ROAS, LTV). /li /ulpNice to Have /pulliExperience in user acquisition for mobile apps (Google App Campaigns, Apple Search Ads). /liliCertifications in Google Ads, Meta Blueprint, or DV360. /liliKnowledge of the cookieless ecosystem, server-side tracking, and multi-touch attribution. /liliAdditional languages (English or others) to manage international campaigns. /li /ulpConditions /pulliPermanent contract with Grupo Starcasino. /liliSalary: depending on experience and programmatic expertise. /liliWork model: initially on-site in Madrid. /liliAfter a period of business onboarding and team integration, the position will evolve into a hybrid model. /liliDynamic, international environment with opportunities for growth within the Group. /liliOngoing training and participation in high-impact projects focused on player acquisition. /liliModern offices in central Madrid, very well connected by public transport. /li /ulpIf you are a Paid Media expert passionate about optimization and want to be part of an innovative team, we want to meet you! /p