PbPosition Overview /b /ppbr/ppWe are seeking an experienced media expert with precise targeting capabilities to oversee integrated online and offline marketing campaigns for the brand in the Spanish market. You will deeply understand channel characteristics and efficiency, and within limited budget constraints, achieve maximum marketing effectiveness through strategic planning, precise traffic allocation, and strict ROI control. We are looking for a data-driven, results-oriented strategic partner who will continuously optimize campaign performance and provide core momentum for brand growth. /ppbr/ppbKey Responsibilities： /b /ppbr/pp1. Media Strategy and Campaign Management /pulliDevelop and execute integrated online and offline media campaign strategies, with a special focus on formulating and optimizing advertising strategies /liliThoroughly understand the efficiency of each advertising channel to maximize results within limited budgets /liliEstablish and implement ROI control systems to ensure optimal marketing investment returns /li /ulpbr/pp2. Data Analysis and Optimization Execution /ppbr/pulliPossess exceptional campaign data summarization and analytical skills, establishing data monitoring systems /liliAdjust campaign strategies in real-time based on data results, continuously optimizing advertising effectiveness /liliRegularly produce performance analysis reports to provide data support for marketing decisions /li /ulpbr/pp3. Integrated Marketing Communications /ppbr/pulliCoordinate brand public relations activities, including media relations, KOL collaborations, launch events, and auto show support /liliManage press release writing and distribution, evaluating the communication value of sponsorships and CSR initiatives /liliEnsure synergy between paid media and earned media /li /ulpbr/pp4. Vendor and Resource Management /ppbr/pulliManage media buying negotiations and optimize supplier relationships /liliOversee advertising agencies to ensure campaign quality and efficiency /liliCoordinate internal and external resources to ensure smooth execution of marketing activities /li /ulpbr/ppbQualifications: /b /ppbr/pp1. Experience and Qualifications /ppbr/pulliBachelor’s degree or higher in Marketing, Advertising, Communications, or a related field /liliMinimum 5 years of experience in media planning or digital advertising, with preference given to candidates with automotive or high-value consumer goods industry experience /liliDemonstrated success in independently managing large-scale marketing budgets /li /ulpbr/pp2. Professional Competencies /ppbr/pulliProficient in advertising strategy, familiar with channel characteristics and campaign logic /liliStrong ROI control capabilities, maximizing results within limited budgets /liliExceptional data analysis skills, able to optimize strategies in real-time based on data /liliFamiliarity with the Spanish media landscape and consumer behavior /li /ulpbr/pp3. Core Attributes /ppbr/pulliResults-driven, able to work efficiently in high-pressure environments /liliExcellent communication, coordination, and negotiation skills /liliStrategic thinking and rapid adaptability /liliDetail-oriented with a commitment to excellence /li /ulpbr/pp4. Language Requirements /ppbr/pulliProfessional working proficiency in English /liliMust be fluent in Spanish for professional business communication /liliNote: This position requires completion of other related tasks as needed by business development. /li /ul