Technical Product Marketing Manager – EDA / High-Speed Digital DesignJoin to apply for the Technical Product Marketing Manager – EDA / High-Speed Digital Design role at Keysight TechnologiesOverviewKeysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create solutions across communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.Our award-winning culture embraces a bold vision of technological advancement and a passion for tackling challenging problems with industry-first solutions. We believe that fostering a sense of belonging enhances creativity, innovation, and career growth.About The TeamWe believe in pushing the boundaries of innovation to create a smarter, more connected world. As a leading provider of Electronic Design Automation (EDA) software, we empower semiconductor manufacturers, chip designers, and R&D professionals with tools to design, model, and simulate electronic systems with precision and confidence.Our EDA software suite—including ADS, EMPro, GoldenGate, SystemVue, IC-CAP, MBP / MQA, and more—helps engineers solve complex challenges and drive technological breakthroughs. Our team collaborates with engineering, product management, sales, and marketing communications to shape market narratives and accelerate product adoption. We value creativity, accountability, and a shared passion for connecting innovative EDA solutions with engineers shaping the digital future.About The RoleWe’re seeking a Software Product Marketing Manager (PMM) to lead global marketing efforts for our EDA solutions, focused on High-Speed Digital Design. Your work will highlight key use cases—from simulation and automation to standards compliance and design data/IP management—driving engagement, lead generation, and product adoption. This remote EU-based role offers the opportunity to influence how our tools are positioned and adopted across industries like Data Centers, 5G/6G, and advanced radar systems.ResponsibilitiesDevelop and implement data-driven demand generation strategies aligned with business goals to drive pipeline growth and revenue.Plan, execute, and optimize multi-channel marketing campaigns (digital, email, paid media, content, account-based marketing) to attract and convert high-quality leads.Create multi-channel messaging frameworks and core content including whitepapers, eBooks, product demos, videos, and webcasts.Design buyer journeys, targeted engagement strategies, and content to nurture leads through the sales funnel and improve conversion rates.Collaborate with global sales, product management, and marketing teams to refine campaign plans and ensure content is effectively delivered across channels.Coordinate product launch strategies, including messaging, segmentation, promotional activities, and market positioning.Track key metrics (MQLs, SQLs, pipeline contribution, ROI), analyze campaign performance, and leverage insights to optimize tactics for maximum impact.QualificationsBachelor’s degree (or higher) in Electrical Engineering or a related technical field.Experience in Semiconductor, Electronics, or Networking sectors.Proven experience in content-driven roles such as product marketing, technical marketing, or engineering communication.Ability to create compelling, technically rich content tailored to engineering audiences (whitepapers, videos, eBooks, webinars, etc.).Strong skills in translating complex technical concepts into accessible narratives.Excellent written communication and storytelling skills with a digital-first approach.Strategic thinker with creative problem-solving and positioning skills.Experience working within cross-functional, global, fast-paced, agile teams.Strong project management and multitasking abilities.Advanced knowledge of High-Speed Digital Design or related domains.Familiarity with technologies like PCIe, DDR, USB, Ethernet, Chiplets, IoT.Experience with data/IP management tools such as Cliosoft, Perforce, IC Manage, etc.Prior exposure to Keysight EDA tools (e.G., ADS, EMPro, SystemVue) or other industry-standard EDA software like Virtuoso, HFSS, MATLAB, or Simulink.Note:
While this position can be performed remotely within the EU or UK, candidates must hold a valid work permit for their country of residence.Keysight is an Equal Opportunity Employer.
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