Quote from Hiring Manager:
Join Brown-Forman as a Trade Marketing Specialist! This role focuses on creating and executing trade marketing activities and in-store implementations to boost sales, aligning with brand plans. Drive our brand's market presence and connect with consumers at the point of sale. If you're passionate about brand building and thrive in a dynamic environment, apply now.
Meaningful Work From Day One:
Execute activations/activities aligned with the marketing & sales team. Administers resources to ensure correct field execution, increase takeaway, and promote the prominence of our brands in alignment with the Trade marketing plan.
What You Can Expect:
- Executes the Trade Marketing plan, including loyalty programs, visibility plans, point-of-purchase (POP) materials, and sales force contests to drive product takeaway.
- Tracks and documents all trade marketing activities using the MRM system.
- Participates in the development and planning of the annual Customer Marketing calendar.
- Delivers training to the sales force and in-plant personnel on shopper marketing initiatives, including product launches, tastings, and execution of marketing plans.
- Conducts regular monthly market visits to monitor our brand activations and assess competitor activities.
- Manages the follow-up and execution of sales force contests for the assigned channel, in alignment with the Trade Marketing Manager.
- Oversees the procurement and administrative processes for marketing materials, ensuring optimal cost and quality in collaboration with the purchasing department.
- Manages and reports on the inventory of POP materials for the channel.
What You Bring to the Table:
- Experience: 1 to 3 years in similar Trade / Shopper Marketing, Sales, or Sales Operations positions.
- Familiarity on building relationships with suppliers and customers, as well as ensuring products are profitable.
- Proactive, forthcoming, and with initiative, decision maker.
- Ability to achieve goals in a timely manner while providing excellent client service.
- Flexibility and adaptability to change.
- Meet deadlines and simultaneously develop, deploy, and coordinate multiple projects.
- Self–motivated.
- Ability to build productive relationships across all levels, functions, and cultures
- Advanced Microsoft Office (Excel, PowerPoint), Google applications.
- Information analysis.
- Excellent oral and written communication skills.
What Makes You Unique
- Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc.
- Create and do different things that generate acceleration in business development.
- English Intermediate level.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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\#herradura
Business Area: Americas Division
Function: Trade Marketing
City:
Guadalajara
State: Jalisco
Country: MEX
Req ID: JR-00009391