JOIN LOTTUSSE AS MARKETING DIRECTOR
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Are you passionate about fashion, brand building, customer experience, and business transformation?
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At LOTTUSSE, we are looking for a\nMarketing Director\nwho will play a pivotal role in leading the brand and marketing function end-to-end, connecting strategy, creativity, customer experience, and commercial priorities.
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This is not a purely functional marketing role. It is a\nsenior leadership position with broad scope\n, designed to bring structure, coherence, and ambition to the way LOTTUSSE builds brand, activates campaigns, engages customers, and elevates experience across all touchpoints.
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ABOUT LOTTUSSE
\nFounded in 1877 in Inca, Mallorca, Lottusse is a Spanish luxury footwear and accessories brand, internationally recognized for its craftsmanship, quality, and timeless elegance. With more than 145 years of history, the brand combines tradition with innovative design to offer exclusive products that reflect the excellence of artisanal savoir-faire.\n
Present in international markets and strongly committed to quality, authenticity, and attention to detail, Lottusse is at a key moment of transformation, with the ambition to strengthen its desirability, modernize its customer experience, and consolidate a more structured and scalable marketing model.
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ROLE MISSION To lead the integral marketing function of LOTTUSSE with a strong balance of\nbrand vision, business understanding, and executional rigor\n, ensuring that all marketing initiatives contribute to:
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- stronger brand equity and desirability
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- greater consistency across channels and markets
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- a more customer-centric experience
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- better alignment between brand, retail, e-commerce, CRM, and communication
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- a more structured, scalable, and high-performing marketing organization
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\nThis role will act as the\nowner of the marketing ecosystem\n, leading teams and external partners across brand, content, social, community, PR, CRM, and retail experience. Additionally, this role requires not only strong business and organizational capabilities, but also a\ndistinctive brand sensibility\n,\ncreative\njudgment\n, and the ability to elevate storytelling, content, and customer experience with taste and coherence.\n
KEY RESPONSIBILITIES
\nMarketing Leadership & Strategy\n
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- Define and lead the overall marketing strategy of LOTTUSSE, aligned with business priorities and long-term brand ambition.
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- Build the annual and quarterly Marketing Plan, ensuring clarity on objectives, priorities, budget, channels, and KPIs.
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- Translate brand ambition into a structured and actionable roadmap across all customer touchpoints.
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- Partner closely with senior leadership to ensure marketing contributes meaningfully to growth, desirability, and business performance.
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- Bring organizational clarity, discipline, and decision-making rigor to the marketing function.
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\nBrand & Campaign Architecture\n
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- Lead the development of a coherent campaign system across the year, ensuring consistency between product, storytelling, brand codes, and commercial priorities.
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- Define campaign narratives, customer-facing messages, and channel ecosystems.
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- Ensure each campaign is supported by the right content architecture, asset planning, and execution model.
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- Protect and elevate the brand identity across all consumer-facing expressions.
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\nContent, Social, Community & Influencer\n
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- Lead the teams and partners responsible for content, social media, influencer marketing, community management, and editorial expression.
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- Ensure all content reflects a clear brand point of view and consistent quality standard.
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- Raise the level of storytelling, relevance, and consistency across organic and campaign content.
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- Oversee the content calendar and the way content is adapted across channels and moments.
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\nPR, Brand Visibility & Reputation\n
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- Define the PR and earned visibility strategy in alignment with overall brand objectives.
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- Oversee press relations, key brand moments, launches, events, talent activations, and reputation-building initiatives.
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- Ensure the brand is positioned with the right visibility, narrative, and external relevance.
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- Collaborate with PR resources and partners to strengthen awareness, desirability, and editorial resonance.
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\nCRM & Customer Marketing\n
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- Lead the CRM and customer marketing vision, ensuring a stronger and more coherent customer journey.
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- Elevate the role of CRM from purely promotional communication to a more relational