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We power people's progress. At Preply, we’re dedicated to creating life-changing learning experiences. We help people discover the perfect tutor, craft personalized learning journeys, and stay motivated to grow. Our human-led, tech-enabled approach creates real impact, with over 90,000 tutors delivering more than 20 million lessons across 175+ countries. Each lesson sparks change and drives meaningful progress.
What You’ll Be Doing
* Growth & Product Storytelling: Drive growth in learners, revenue, and GMV by understanding learner behaviors and communicating Preply’s value effectively.
* Acquisition, Activation, Retention: Develop and implement multi-channel marketing strategies to optimize acquisition and retention, ensuring messaging highlights product value at every learner journey stage.
* Brand Awareness: Enhance Preply’s global brand through partnerships and initiatives that strengthen recognition and foster meaningful connections with learners and tutors.
* End-to-End Collaboration: Coordinate with Brand, Growth, Product, CRM, Content, Performance Marketing, SEO, and Influencer teams to ensure seamless implementation and alignment of marketing initiatives.
* Performance Measurement & ROI: Monitor campaign performance, analyze ROI, and use insights to refine strategies, improve efficiency, and maximize impact.
What You Need To Succeed
* Minimum 7 years in growth marketing, preferably in a marketplace or high-growth environment.
* Strong ability to craft engaging product narratives that resonate and motivate action.
* Analytical, structured thinking with experience managing complex projects and measuring ROI.
* Proven expertise in campaign strategy, execution, and optimization within B2C marketplaces or subscription models.
* A customer-centric mindset focused on enhancing the learner experience and brand connection.
* Proactive and adaptable approach to challenges in dynamic settings.
* Passion for education, language learning, and technology-driven growth.
Why You’ll Love It At Preply
* Collaborative, diverse, and dynamic culture
* Monthly lessons allowance on Preply.com
* Learning & Development budget, including time off for growth
* Competitive pay, equity, leave, and health benefits
* Access to mental health support platforms
* Relocation package to join our Barcelona Hub (if applicable)
* Wellness benefits through Gympass across Spain
* Opportunity to impact learners and tutors worldwide through language education
Our Principles
* Care to change the world
* Focus on learners and empowering tutors
* Continuous improvement and simplicity
* Act with urgency
* Discipline in execution
* Deep investigation and insight
* Growth mindset and embracing feedback
* Raise standards and diversity
* Open communication and collaboration
Diversity, Equity, and Inclusion
Preply values a diverse and inclusive environment. We consider all applications regardless of race, religion, gender identity, sexual orientation, nationality, disability, age, or veteran status. We believe diverse perspectives foster success in our multicultural Ed-Tech community.
Additional Details
* Seniority level : Mid-Senior level
* Employment type : Full-time
* Job function : Marketing and Sales
* Industries : Education Administration, E-Learning, IT Services & Consulting
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