At Creators International School, we are on a mission to build a prestigious day and boarding school that pioneers science, technology, engineering, mathematics (STEM) and entrepreneurship education.
We are developing a cutting-edge educational institution dedicated to fostering innovation, creativity, and excellence.
Our mission is to inspire the next generation of innovators and problem solvers.
Our school is located in an inspirational setting, in a picturesque town among the mountains near Marbella, in southern Spain.
We are seeking a dynamic and creative Marketing Officer to join our team and lead the development and implementation of marketing strategies to promote our school to international prospective day and boarding students, parents, and members of the local and international communities. The Marketing Officer will play a crucial role in driving school enrolment and enhancing the school's visibility and reputation, through strategic marketing initiatives across various platforms.
**Key Responsibilities**:
**Launch our school with a bang! Make our school the school of choice in the region!**
1. **Develop marketing strategy and brand awareness**:
Collaborate with the school leadership team to create comprehensive marketing plans aligned with the school's purpose and values. Utilise market research and analysis to identify target groups and demographics and formulate effective strategies to reach them. Develop brand guidelines and ensure consistent branding and messaging across all digital and print materials to maintain a cohesive brand identity.
2. **Digital marketing**:
3. **Printed materials**:
Design and produce marketing materials such as brochures, flyers, posters, and newsletters, aligned with the strategy and brand guidelines.
4. **Events**:
Organise and coordinate digital and in-person marketing events, open days, information sessions, and school tours to attract prospective students and families. Represent the school at digital and in-person community events, fairs, and conferences to promote the school.
5. **Advertising and PR**:
Plan and implement advertising campaigns across diverse channels, including print, digital, and outdoor media. Develop a press kit and key messages. Arrange interviews with key people in prominent publications and press outlets. Monitor campaign performance and adjust strategies as needed to drive enrolment.
6. **Partnerships**:
Develop partnerships with local and international student recruitment agencies, community groups and organisations, and educational and business organisations to expand school awareness and build the school's reputation. Collaborate with parent networks to gain their support in marketing initiatives.
7. **Market research**:
Conduct ongoing market research and competitor analysis to stay informed about local and international trends, demographics, and best practices. Use data analysis and insights to refine marketing strategies and identify new opportunities for driving enrolment.
- **Requirements**_:
- Bachelor’s degree in marketing or communications, or another related field.
- _**Fluency in spoken and written English is essential, basic ability in Spanish is preferable.**_
- Proven experience in marketing, preferably in the international education sector.
- Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
- Creative thinker with a keen eye for artistic design.
- Ability to work independently, prioritise tasks, and meet deadlines in a fast-paced environment.
- Strong interpersonal skills, with the ability to collaborate effectively with the leadership team and engage with diverse members of the local and international communities.
- Passion for education and a commitment to promoting the purpose and values of the school.
We offer a competitive salary based on experience and qualifications.
If you are a creative thinker with a passion for digital marketing, we would love to hear from you. Please submit your resume and portfolio showcasing your previous work in digital marketing.
Work Location: Hybrid remote in 29679 Benahavís, Málaga provincia